JAKARTA, Indonesia, Sept 7, 2016 - (Antara) - Metrasat, the satellite business unit of PT Multimedia Nusantara (TelkomMetra), a subsidiary of PT Telekomunikasi Indonesia, Tbk (Telkom), has announced the launch of MediaHub, a content and advertising solution designed to support the pay TV industry in Indonesia. Mediahub was initiated due to the Indonesian Broadcasting Commission's regulations restricting foreign commercial advertisement on the foreign channels aired on local pay TV channels in Indonesia.
"Telkom is pleased to launch an integrated solution that not only catered to the telco industry, but is designed to create significant new value for the content and advertising industry in Indonesia. This is in line with Telkom's mission of transforming its business from telco to Digico (Digital Telecommunications)," stated Telkom Director of Enterprise & Business Services Muhammad Awaluddin.
MediaHub is the first solution specifically designed to help content providers, advertising agencies, the Ministry of Communication and Informatics of Republic of Indonesia (Kominfo), the Indonesian Broadcasting Commission (KPI) and pay TV operators develop safe and convenient content, as well as increasing revenue and optimizing cost efficiency.
Fully supported by SmartCast, a global leader in playout technology, MediaHub provides practical solutions as a content aggregation and distribution service, helping the industry face ever-increasing distribution and monetization challenges. With its playout and Ad-insertion system, MediaHub allows selected content to comply with national broadcasting regulations while distributing it in any format required by pay TV operators. MediaHub's proprietary plug-and-play system means it is the only pay TV Ad Network to support local content developers.
"TelkomMetra focuses on adjacent business supporting the Telco Business. TelkomMetra believes that the content industry will grow significantly in the years to come. However, it will require support from efficient aggregation and distribution services. TelkomMetra will support the content industry by delivering contents effectively and efficiently while complying with Indonesian regulations. We expect local content to grow even more while global content will continue to honor and support Indonesian culture," said TelkomMetra CEO Teguh Wahyono.
Christian Brenner, Founder and CEO of SmartCast Germany and PT SmartCast Indonesia, said "SmartCast serves more than 160 TV channels in 15 countries around the world. We are delighted to be part of this very innovative and unique project in Indonesia. I hope many other countries in Asia will follow such a MediaHub model."
Metrasat Managing Director Bogi Witjaksono added "With its reliable background in connectivity technology and playout, MediaHub works closely with advertising agencies, providing cost-effective management solutions to distributing content, and managing traffic with advertising operations and sales support as added value for content owners."
A subsidiary of Telkom, TelkomMetra is a strategic invesment holding company that focuses on telco-adjacent business. Established on May 28, 1997 as an operating company with pay TV business as its main portfolio, TelkomMetra rapidly expanded its portfolio in the telco spectrum. It began developing the Switch- and VoIP-based Calling Card business on 2003, and in 2005 began to provide VSAT-based communication services.
MetraSat, a business division of TelkomMetra, has grown into an end-to-end satellite-based communications solutions provider and an organizers of the satellite based network, contributing to the equitable development of telco infrastruture throughout Indonesia. TelkomMetra, in support of national telco development, is poised to become the largest contributor to development in the nation. For further information please visit www.metra.co.id.
For more info about TelkomMetra, please contact:
Sigit Adi Pramono
VP Corporate Affairs
PT Multimedia Nusantara
T: +62 21 521 0123
F: +62 21 521 0124