"The Indonesian Diaspora is able to compete and succeed in the international arena," Indonesian Consul General in Los Angeles Umar Hadi noted.
Jakarta (ANTARA News) - Anthony Kartawinata, an Indonesian businessman, has succeeded in penetrating the US market, which is selective and adheres to high standards.

"The Indonesian Diaspora is able to compete and succeed in the international arena," Indonesian Consul General in Los Angeles Umar Hadi noted in a statement received by ANTARA here on Tuesday.

The 41-year-old businessman, along with JANS Enterprise Inc. company, founded in 2004, has successfully marketed typical Indonesian products to the major market networks in the US, including Walgreen, 99 cents, Costco Wholesale, TJ Maxx, and Marshalls and Whole Foods.

In addition, his companys products have been able to penetrate several prominent hotels in Las Vegas, including Bellagio, Mandalay Bay, the Venetian, and MGM Grand.

The products distributed by JANS in the US include juices and fruits, packaged tea, chips, and biscuits, with its trademark.

"The success of JANS is a clear proof that encourages Indonesian exports to the US and is expected to attract other Indonesian entrepreneurs to enter the US market," Umar remarked after inaugurating the JANS Enterprise Inc.s new warehouse in the middle of last week.

In addition to imports and distribution, the company, headed by Kartawinata, is also working with small and medium businesses in Indonesia to develop various products that can compete in the US market.

The new JANS warehouse, located in El Monte, about 30 kilometers from Los Angeles, has an area of approximately 5,300 thousand square meters.

The warehouse is used to store products to be distributed across the US.

As quoted by the Consulate General of Los Angeles, Anthony expressed hope that in future, he would be able to explore Indonesian ready-to-eat food products.

Approximately 40 percent of the Indonesian processed food products exported to the US enters through the West coast of Los Angeles, San Diego, Nogales, and Hawaii.

Data obtained from the US Department of Commerce for the January-December 2016 period, the value of Indonesian processed food products, including seafood, which entered the US through the work area of the Consulate General in Los Angeles was recorded at US$606,831,375.

According to the Consulate Generals record, the total value of all Indonesian exports to the US reached $19,203,412,597. The US domestic market for the food industry is expected to continue to grow by about 2.9 percent annually by 2022.

The least processed product exports to the US market opens up opportunities for Indonesian businesses.(*)

Editor: Heru Purwanto
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