London School graduates ready for industry 4.0

London School graduates ready for industry 4.0

The London School of Public Relations (LSPR) - Jakarta inaugurated 955 students of undergraduate and postgraduate programs in Jakarta on November 29, 2018 . (LSPR Jakarta)

Jakarta (ANTARA News) - Those graduating from undergraduate and postgraduate programs in communication science at the London School of Public Relations (LSPR) Jakarta were encouraged to be ready to face challenges in the Industrial Revolution 4.0.

"At present, globalization is unstoppable and entering Indonesia. Along with sophisticated technological developments, the world is now entering the era of the Industrial Revolution 4.0, which emphasizes the patterns of digital economy, artificial intelligence, big data, robotics, and so on, or known as disruptive innovation phenomenon," LSPR Jakarta Director Prita Kemal Gani stated at the LSPR graduation here over the weekend.

According to Gani, one of the challenges faced by Indonesian people today is competition at work that necessitates them to understand and follow global trends and be ready to face unexpected events that could take place at any time.

"Do not hesitate to step forward and focus on pursuing your dreams. Dream when you are awake. As actor Hugh Jackman said in The Greatest Showman, `Dream when your eyes are wide open,`" Gani stated while addressing the LSPR graduates.

She also invited alumni to forge collaboration.

"There is no strong and powerful person. People will become strong and powerful when they all collaborate together," she emphasized.

Not only does LSPR enrich students with academic knowledge but also coaches them on various extracurricular activities to ensure that its alumni possess varied skills and are work-ready.

Some 955 students graduated from undergraduate and postgraduate programs at LPSR.

LSPR`s communication science degree program is divided into six concentrations: public relations, international relations, marketing, mass communication, digital media communication and advertising, and arts performing communication.

Meanwhile, the post-graduate program comprises four concentrations: strategic public relations, marketing communication, international communication, and social and mass media management.

Dr Illah Sailah from Private Higher Education Coordination and Jose Manuel Velasco Guardado, chairperson of Global Alliance for Public Relations and Communication Management, were present at the graduation ceremony to deliver an inspirational speech to the graduates and guests.