Kadi, Chief Marketing Officer at King Faisal Specialist Hospital and Research Centre, will join an international panel evaluating campaigns that shape health behavior and improve patient outcomes, according to an official statement.
His selection highlights the growing global presence of Saudi professionals, particularly in healthcare, as the kingdom expands its footprint in international forums.
The Health and Wellness category recognizes campaigns that demonstrate measurable impact, focusing on behavioral change, patient experience and alignment with global standards.
Entries are judged by a panel of industry leaders and specialists, reflecting a multidisciplinary approach to evaluating healthcare communication.
Founded in 1954, the Cannes Lions International Festival of Creativity is widely regarded as a leading global benchmark for creativity and marketing excellence, drawing participants from top companies and institutions worldwide.
Kadi’s appointment signals Saudi Arabia’s increasing role in global marketing and creative industries, particularly in sectors where communication plays a critical role in public outcomes.
The move also reflects the growing integration of strategic communication within the Saudi healthcare system, where messaging and outreach are seen as key tools to influence patient behavior and improve service delivery.
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Reporter: Azis Kurmala
Editor: Rahmad Nasution
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