The Ministry's Director General of National Export Development, Fajarini Puntodewi, stated the exhibition as an important step in optimising the potential coffee market in Europe.
"The exhibition is an excellent opportunity to promote Indonesian coffee. Coffee is Indonesia's largest export commodity to Belgium. Moreover, Belgium also serves as a distribution hub for the European market," Puntodewi said in a statement received here on Friday.
The Indonesian Pavilion showcased products from 11 coffee businesses, featuring specialty Arabica coffee from Indonesia's leading coffee-producing regions, including Aceh, North Sumatra, South Sumatra, West Java, East Java, Bali, East Nusa Tenggara, and South Sulawesi.
They offered variety of coffees and flavors, from from texture and thickness to acidity, to aftertaste.
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The Indonesian Trade Attaché in Brussels, Lusyana Halmiati, said interest in specialty coffee is rising across Europe, driven by the growing popularity of specialty coffee shops and home brewing.
"As the world's largest coffee market, accounting for 24 percent of global coffee consumption, Europe offers significant opportunities for Indonesian coffee. However, Indonesian coffee is still less recognised than coffee from other major producing countries," Halmiati said.
She mentioned several potential buyers appreciated the opportunity to sample various types of coffee and distinctive flavors from various regions in Indonesia.
The majority viewed Indonesian coffee as having a balanced flavor, distinctive character, and an interesting backstory. Coffee is also one of Indonesia's largest export commodities to Belgium.
In 2025, Indonesian coffee exports to Belgium reached US$320 million, while Indonesian coffee exports to the European Union amounted to US$752 million.
Total Indonesian coffee exports to Belgium, which reached half of total exports to the European Union, demonstrate Belgium's role as a hub for the European market.
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Meanwhile, total trade between the two countries from January to May 2026 reached US$878.2 million, with Indonesian exports to Belgium amounted to US$689.9 million, and imports from Belgium were US$188.3 million. Indonesia recorded a surplus of US$501.6 million.
Indonesia's main exports to Belgium include footwear; coffee, tea, spices; iron and steel; mineral fuels; and electrical machinery and equipment.
Meanwhile, Indonesia's imports from Belgium include milk, butter, and eggs; machinery and mechanical equipment; organic chemicals; pharmaceutical products; and plastics and plastic products.
Related news: Indonesia aims to boost global Gayo coffee supply via major expansion
Translator: Maria Cicilia G P, Resinta Sulistiyandari
Editor: Fransiska Ninditya
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