Speaking in Jakarta on Wednesday, Budi said the strong penetration demonstrates that market access for small business operators is becoming increasingly open through collaborative partnerships with modern retailers.
"According to data from modern retail operators, more than 60 percent of the items stocked in modern retail are MSME and local products," he said.
Budi noted that MSME products are increasingly being featured in major shopping centers, department stores, and modern retail chains across the country.
To maintain this growth, the Trade Ministry continues to build market access in cooperation with retail organizations, including the Indonesian Shopping Center Tenants Association (Hippindo) and the Indonesian Retail Entrepreneurs Association (Aprindo).
The minister added that recently launched domestic MSME products are scheduled for placement in key commercial centers, including AEON in BSD, Tangerang.
"Many of our MSME products are now being sold across malls, department stores, and various modern retailers," he said.
Addressing previous regulatory efforts, Budi explained that the government originally set a mandatory quota requiring modern retailers to carry a minimum of 30 percent local MSME products.
However, the policy faced objections from international trading partners over potential trade discrimination concerns.
In response, the government transitioned from rigid mandatory quotas to a voluntary partnership model between modern retailers and local MSMEs—a policy shift that Budi noted has yielded far better results in absorbing local products.
The government, he reaffirmed, remains committed to widening market channels for small businesses, emphasizing that boosting domestic production capacity must go hand in hand with effective commercial distribution.
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Translator: Maria Cicilia Galuh Prayudhia, Yashinta Difa
Editor: Rahmad Nasution
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