The Minister of Marine Affairs and Fisheries, Sharif C. Sutardjo attended the opening of Frozen Seafood International Exhibition "European Seafood Exposition" (ESE) on Tuesday, April 24th in Brussels, Belgium.
The participation of exhibitors from Indonesia was the largest compared to previous years. "It is the largest exhibition in the world so it could be an opportunity for fisheries industry in Indonesia and to strengthen economic relationship particularly fishery products the European Union (EU)," said Sharif.
He said that EU is one of export destinations for strategic fishery commodities that need to be a priority for Indonesia.
"This international exhibition was a barometer for producers to measure the advantages of competitors` products so business players would be able to improve fisheries and develop its export products," Sharif continued.
Indonesia`s participation in ESE 2011 has generated the transaction approximately Rp275 billion, raise for 205 percent compared to 2010 which reached Rp89, 9 billion.
European Union countries are known for having strict quality standards to import and export various products. For fishery and marine products, the application standard including antibiotic content, hygiene standard as well as pathogenic bacteria. Through "Rapid Alert System" (RAS) for food and feed, all standards have been openly defined with objective assessment that requires every market players to meet them.
Therefore, Indonesia continues to prioritize quality improvement and product safety by considering the characteristics, market potential and challenges, to facilitate the market expansion to EU.