Jakarta, Indonesia, July 4, 2013 - (ANTARA) - Jakarta Fashion Week (JFW) 2014, the major fashion platform in Indonesia, will be held from 19th to 25th October 2013 in Senayan City, Jakarta. Now in its sixth annual edition, JFW has put Jakarta on par with other fashion capitals of the world with its mission as lifting the nation's fashion wealth on the international fashion stage.

In addition to featuring the best works of Indonesian designers, JFW has also become an important event for Indonesian models, to become known both on the local and international stage. To find the best talent, Jakarta Fashion Week is holding a model audition, the Grazia JFW Model Search 2013.

In collaboration with Grazia Indonesia (www.grazia.co.id), JFW has attracted more than 150 models who are participating in the audition process today. The juries are Parzada Diaz, Creative Director of Jakarta Fashion Week, Zornia Harisantoso, Chief Community Officer Grazia Indonesia and Wawan Suharto, choreographer.

"Every year the JFW holds a model audition and sees great interest from models. It is a valuable opportunity for them to perform at a fashion event of an international standard, which has been included in the agenda of world fashion. In addition, every year more than 20,000 photos of the JFW are downloaded by media from all corners of the world. Jakarta Fashion Week can be a gateway for our models to the global industry," says Lenni Tedja, Director of JFW.

"This year, Grazia has the honor of hosting a model audition for JFW. The Grazia JFW Model Search 2013 is totally new, as we opened online participation to the public, and a chance of winning via online voting for the Grazia JFW Model Search - People's Fave," says Zornia Harisantoso. As in previous years, Grazia will also hold Grazia Glitz & Glam at Jakarta Fashion Week 2014.

In addition to the model audition, there will be a series of events leading to JFW 2014 involving fashion bloggers in a contest held by Matahari Department Store. And to challenge young designers, PT Trident Textile Industries, which produces the mill materials for the Bellini brand, is holding a uniform design contest.

This month, Jakarta Fashion Week also opened registration for the Fashion Designer Contest 2013. This year, LPM 2013 carries a "24-Hour Style" theme, a design interpretation for the appearance of busy urban and multitasking women who demand a pricipal, as well as flexible style for a variety of events throughout the day. In 2011, the winner of this biennial contest was Lulu Lutfi Labibi.

The Fashion Designer Contest is a prestigious happening that has spawned many renowned designers, from Itang Yunasz, Carmanita, Midshipman Kusmajadi and Moses Widiatmodjo to Denny Wirawan, Priyo Oktaviano, Tex Saverio, Albert Yanuar and Friederich Herma.

JFW 2014 is sposored by PT Mazda Motor Indonesia, The Body Shop Indonesia, Bellini, PT Trisula Textile Industries, the British Council, PT Matahari Department Store and Grazia Indonesia.

About Jakarta Fashion Week

JFW is the major fashion week in Indonesia, which provides direction to Indonesian fashion and displays the talent and creativity of the Indonesian fashion world. JFW 2014 is organized by Azura Activation, a division of the Femina Group. For further information please visit www.jakartafashionweek.co.id, or follow us on social media at www.facebook.com/jakartafashionweek or www.twitter.com/JKTfashion.

About Femina Group

Femina Group is a lifestyle media company for the modern women that supervises Femina, Girl, Ayahbunda, Pesona, Parenting, Reader's Digest Indonesia, Cita Love, CLEO, Men's Health Indonesia, BestLife, Grazia Indonesia, Dewi, Estetica, Women's Health, 94.7 UFM Jakarta & Bandung and Azura Activation. As one of the largest quality media groups, through magazines, events and competitions, Femina Group has been a vital catalyst in the development and promotion of fashion in Indonesia since 1971.

Since its beginning, Femina Group has always been committed to being at the forefront in advancing fashion in Indonesia, both in terms of magazine editorial, as well as developing talented designers through JFW and LPM (Fashion Designer Contest), among others. For further information, please visit www.feminagroup.com.

Contact:

Dalyanta Sembiring
Femina Group
Tel: +6221 526 6666, 520 9370, 525 3816 ext. 4151
Fax: +6221 526 2131, 520 9366
Email: dalyanta.sembiring@feminagroup.com

Twitter: @JKTfashion
Website: www.jakartafashionweek.co.id

For buiness, please contact:

Tri Wahyuni, Rosa Pratiwi
Tel: +6221 526 6666, 520 9370, 525 3816 ext.3286, 3280
Fax: +6221 5292 0120, 5292 0124
Email: bisnis.jfw@jakartafashionweek.co.id

Editor: PR Wire
Copyright © ANTARA 2013