- Global NCAP is the London, UK-based international umbrella body of the nine NCAP consumer new-car safety testing bodies worldwide
- Information campaign to highlight importance of ESC, Autonomous Emergency Braking and Motorcycle ABS, as well as correct tire pressures and tread depth
- Official start of campaign to be marked by a launch event in Brazil in mid-November for large numbers of world political leaders, media representatives and fleet managers
HANNOVER, Germany, Aug. 19, 2015 (Antara/PRNewswire) -- The Chassis & Safety and Tire Divisions of leading international automotive supplier and tire manufacturer Continental are partnering the Global NCAP 'Stop the Crash' information campaign, the London, UK-based umbrella body of the worldwide NCAP consumer organizations for new-car safety testing.
"We have been pursuing our long-term strategy 'Vision Zero' for many years. With innovations and by continuously refining and improving our components and systems, we are playing a leading part in the drive to improve road safety," says Frank Jourdan, Member of the Executive Board of Continental AG and President of the Chassis & Safety Division. "The annual toll of more than 1.2 million people killed on the roads is still shockingly high. We must make a concerted effort to reduce these numbers."
Throughout the 'Stop the Crash' campaign, Global NCAP and its partners, including Continental, will be holding driving demonstrations to raise awareness of safety technology benefits. The regional focus will be on densely populated developing countries, where large numbers of vehicles are sold in these vehicle segments. In terms of vehicle technology the focus will be on ESC, AEBS, and Motorcycle ASB, while on the tire side the importance of adequate tire pressure and tread depth will be highlighted.
"Tires are the sole point of contact between the vehicle and the road. In a critical situation, it is
the tire that determines whether the vehicle can stop in time – or whether it stays safely on course through a corner. This is why we want to inform as many drivers as possible, all over the world, about the safety benefits of using high-tech tires inflated to the correct pressure and with adequate tread depth," says Nikolai Setzer, Member of the Executive Board of Continental AG and President of the Tire Division. "We will be positioning the technology-oriented Continental premium tire brand even more closely around 'Vision Zero', an area in which Continental as a company stands to benefit from synergies among its broad portfolio of safety technologies."
Continental expects the twice-yearly 'Stop the Crash' demonstration events in countries such as China, India, Malaysia, and Mexico, to raise awareness of the benefits of state-of-the-art safety systems, and of tire-related topics.
Find more details about Continental: www.continental-corporation.com
Photo - http://photos.prnasia.com/prnh/20150819/0861507561
Reporter: PR Wire
Editor: PR Wire
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