Batik Lebak gains popularity among millennials

Batik Lebak gains popularity among millennials

A millennial buyer picks a piece of Batik Lebak at Kampung Batik Lebak's Chanting Pradana store in Lebak District, Banten Province. (ANTARA/doc/Sw)

Several millennials visit Kampung Batik Lebak (Lebak's Batik Village) here in Bojongleles, Cibadak Sub-district, everyday
Lebak (ANTARA) - Millennials have begun to develop a proclivity for Batik crafts created locally in Lebak District, Banten Province, as it is viewed as an effort to promote local products.

"Several millennials visit Kampung Batik Lebak (Lebak's Batik Village) here in Bojongleles, Cibadak Sub-district, every day," Batik Chanting Pradana craftsman, Umsaroh, remarked here on Sunday, October 6.

Umsaroh stated that earlier only adults, especially civil servants, preferred to purchase Batik Lebak. However, she is currently quite pleased with the response from millennials after optimum promotion conducted by the government as well as Batik entrepreneurs and craftsmen.

Related news: Integrating modern motifs in traditional batik

Millennials usually order batik to wear on formal occasions and as daily outfit.

Batik Lebak is crafted with 12 different motifs, including Seren Taun, Sawarna, Kahirupan Baduy, and Pare Sapocong, that all illustrate the livelihoods of Baduy society, a native tribe in the rural area of Lebak.

"Each motif of Batik Lebak holds philosophical significance in the lives of the Baduy people," Umsaroh remarked.

Weliandari, a millennial, who bought some pieces of Batik Lebak, spoke to ANTARA of her interest in wearing batik due to its colors and beautiful traditional motifs including that of "leuit," which translates to Baduy's barn.

"Today, I bought three pieces of Batik Lebak for five hundred thousand rupiah, as I want to wear it for wedding parties and other formal occasions," Weliandri revealed.

Related news: Indonesian batik becomes increasingly popular worldwide  

 

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