Korea BRANDSTARS announces 2020 Representative Brands of Korean Wave

This event to select and announce a list of brands that represent Korean Wave through major media outlets in China and Asia is aimed at providing accurate information to consumers abroad about the brands that provide high product quality and excellent services.

The brands were selected in the categories that are of areas of interest among Hallyu, the Korean Wave, fans through media and consumer assessment followed by a final screening by experts.

As the brands to represent each industry, Samsung Electronics’ Samsung Galaxy, Hyundai Motors’ Genesis, LG Electronics’ OLED TV and TROMM, Dong-A Pharm’s Bacchus, and HITEJINRO’s Chamisul were selected.

In the shopping, entertainment, game, and tourism and performance categories, The Shilla Duty Free, BTS, which is winning popularity among fans around the world, NCSOFT’s Lineage 2M, Jeju Special Self-Governing Province, and Jeju Sky Water Show were selected respectively.

Amorepacific’s Sulwhasoo and LG Household and Health Care’s The History of Whoo were selected in the category of K-beauty, Olive Young was chosen for the category of health and beauty shop, LG Pra.L was selected in the category of home beauty device, and MEDIHEAL was selected in the mask pack category.

In the category of health care, CheongKwanJang, which is Korea’s leading health functional food brand specializing in red ginseng, and FromBIO, a functional food company, were selected. And in the category of health examination, Samsung Medical Center was selected.

The most popular K-food brands were CJ CheilJedang’s Bibigo, Binggrae’s Banana Flavored Milk, Nongshim’s Chapaghetti, and Paris Baguette. Sinjeon Tteok-bokki and Buldak-bokkeum-myeon were also selected as the brands representing spicy flavors.

In the K-fashion category, BLACKYAK, an outdoor brand, SPAO, a casual wear brand, and Gentle Monster, a sunglass brand, were selected.

Following last year, Sulwhasoo, The History of Whoo, Olive Young, Samsung Galaxy, LG TROMM, BTS, Bibigo, Buldak-bokkeum-myeon, Sinjeon Tteok-bokki, CheongKwanJang, FromBIO, Jeju Special Self-Governing Province, and Jeju Sky Water Show were selected for three years in a row.

Korea BRANDSTARS said, “Despite the difficulties in international exchange due to the spread of COVID-19, the brands that represent Korea are loved all the more by fans around the world beyond Asia based on their best product power and excellent services.”

Korea BRANDSTARS Selection Committee

Ki-joo Kim +82-2-544-0153