Just like the name, 'creative' industries will face pandemic-induced challenges in creative ways
Jakarta (ANTARA) - Manpower Minister Ida Fauziyah is sanguine that Indonesia's creative industries would adopt creative means to tackle challenges arising from the COVID-19 pandemic.

"Just like the name, 'creative' industries will face pandemic-induced challenges in creative ways," Fauziyah noted in a written statement here on Friday.

The minister opined that creative industries should strive to continually apply a tri-pronged approach to address the challenges of the COVID-19 pandemic.

Fauziyah noted that under the first approach, creative industry players should be adaptive in developing and distributing their works through the use of technology.

"An adaptive attitude to change by utilizing technology will play an important role for the future of the creative industry," the minister noted in her speech during a virtual podcast organized by Vokraf, Thursday.


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While highlighting the second measure, Fauziyah called on creative industries to collaborate with one another. Under a collaboration scheme, creative industry players can share their ideas and resources to bolster their respective creative works.

The minister’s third step called for creative industry players to boost their competence and capitalize on flexibility. This is since if they possess competence and skills, they could drive creativity.

"Hence, the competence and skills of creative industry players must continue to be honed," the minister stated.

Fauziyah further envisions a bright future for the creative industry since creativity was one of the most sought-after skills in future jobs.

According to the minister, this was apparent from the studies conducted by various institutions and studies from the Ministry of Manpower, which estimated that in the era of the Industrial Revolution 4.0, there would be numerous new jobs and skills, chiefly linked to Information Technology and creative industries.

"I believe that when our economy revives from the pandemic, the creative economy sector will boom again and grow rapidly in future," she affirmed.


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Translator: Zubi Mahrofi, Raka Adji
Editor: Fardah Assegaf
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