Depok, West Java (ANTARA) - A University of Indonesia team has won first place at the '2021 EBEC Business Plan Competition: The Potential of Digital Marketing for Millennials in the New Normal Era' with their plan for reducing plastic waste.

The university's Sebersih (which translates to One-Clean) team comprised M. Aqil Drajat, a Creative Business student at the vocational education program, and Nindyan Patari Hangganararas and Hylda Mirna Evangelyn Silalahi from UI’s Faculty of Economics and Business.

In a statement issued on Thursday, team leader Drajat said that the soap refill service developed by the team and Sebersih's "all in one, on the go, and on time" concept has piqued the community's interest. Moreover, it is helping reduce plastic packaging waste, he informed.

"We offer a Sebersih truck service that visits consumers' residences for distributing soap refills, which makes it easier for them because it is efficient in terms of time and energy," Drajat explained.

Sebersih also offers a variety of soap products suitable for high intensity use, such as for bathing, washing clothes, and for use in the home environment, he said.

​​​​​​​Drajat said he hoped the competition organized by Lampung University last month would help boost the power of business creativity to bring change and build a prosperous society in the country he loves.

According to the director of the Vocational Education Program, Sigit Pranowo Hadiwardoyo, the Creative Business study program was opened in 2021 and has contributed to creativity and innovation, especially in the field of entrepreneurship. One of the ways has been through sending students for competitions such as the recent business plan contest.

Hadiwardoyo said, vocational-based courses can help students in creating design concepts and business systems. The concepts not only support the needs of the industry but are also useful for the surrounding environment.

He said he hopes that with business plan competitions, students in Indonesia can get a platform for showcasing their ideas and creativity to influence business change in Indonesia that is more sustainable and able to compete globally.​​​​​​​

Sebersih's sustainability will continue to grow, along with the level of understanding through education and the habits of Indonesian people, along with its push for internalizing a sustainable lifestyle and the "go green" vision, he added.

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Translator: Feru L, Kenzu T
Editor: Sri Haryati
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