One example of agricultural industrialization that is quite promising is the existence of the coconut milk industry that is (one of the) main ingredients of randang
Payakumbuh, W Sumatra (ANTARA) - The branding of Payakumbuh City, West Sumatra, as "The City Of Randang" will positively impact the agricultural industry, thereby boosting the locals' income, Deputy Mayor Erwin Yunaz stated.

Pakayumbuh, known as the city of batiah, a Minang snack, is on its way to transform into The City of Randang or Rendang, Minang meat cuisine, that will facilitate the interests of micro, small, and medium enterprises (MSMEs) in the region, Yunaz said here on Monday.

The branding is accompanied by some programs to support local MSMEs, he noted.

Programs, such as the School of Randang, Randang Literacy, and involvement in the International Food Expo, are realizations and concepts developed by experts and academicians.

However, the industrialization of agriculture should be thought through first in terms of the hajj and umrah market. That is because modern agriculture has more added value, he affirmed.

According to Yunaz, the branding of The City of Randang will certainly increase productivity of the agricultural industry or agro-industry on the sectoral economic performance, macroeconomics, and household income, as well as help tackle poverty in the region.

He explained that increased productivity of the agro-industry will also reflect positively on the sectors of agriculture and financial institutions.

"One example of agricultural industrialization that is quite promising is the existence of the coconut milk industry that is (one of the) main ingredients of randang," he stated.

If quality coconut milk is produced at the industry level, then the region will not experience any problems in procuring ingredients of randang.

"We can upgrade the production of other spices, such as chili, galangal, and turmeric, to the industry level," Yunaz added.

Meanwhile, Indonesian Ambassador to Vietnam Denny Abdi viewed that the success of Payakumbuh City, with its branding as "The City of Randang," must be followed by other regions in West Sumatra and also across Indonesia.


Translator: Miko E, Kenzu T
Editor: Fardah Assegaf
Copyright © ANTARA 2022