“MSMEs need digital transformation for several things, (one of which is) to access wider markets,” he said after attending the opening of the Digital Transformation Expo (DTE) held at the Bali Nusa Dua Convention Center, here on Sunday.
Apart from access to wider markets, digital transformation can also be utilized by MSMEs to access financing, raw materials, and entrepreneurship development.
Masduki lauded the digital transformation of MSMEs that has been running. According to him, at least 21 million MSMEs in the country have entered the digital ecosystem.
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He noted that the continuous improvement of infrastructure and many new initiatives made by various parties, including digital platforms, will support more MSMEs to enter the digital ecosystem.
"With infrastructure improvements, including many new initiatives, these digital platforms on a smaller or local scale will present opportunities for MSME players everywhere to enter the digital economy," he said.
The minister further noted that MSMEs can make the most of the metaverse technology that currently has started to develop in order to go digital.
He opined that the metaverse has many benefits for MSMEs, especially in terms of sales and promotions.
"The metaverse is good; there will be an increase in turnover. In my opinion, because with the metaverse you can try shopping for cosmetics or clothes yourself, I think it will increase online sales. (It is) Good for promotion," he said.
DTE is a technology exhibition prepared by the Ministry of Communication and Informatics as a side event of the G20 Summit.
The exhibition is open for the public and is held at the Bali Nusa Dua Convention Center, Pecatu Hall 3 and 5, on November 13-17, 2022.
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Translator: Fathur Rochman, Raka Adji
Editor: Suharto
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