With PENA TV, available through YouTube, Facebook, and Pahlawan Ekonomi Zoom, the minister encourages KPMs to study diligently to develop their businesses.
Through a statement, Sunday, she urged KPMs to not give up, as learning to develop major businesses and businesses that can be passed on was no easy task.
She noted that the birth of PENA TV was driven by her keenness to have KPMs to be able to know and implement business strategies in their enterprises.
Through PENA TV, KPMs receive mentoring, training, and feedback. Moreover, PENA TV is a facility to nurture KPMs' spirit, so that they do not falter in facing business challenges and competition.
"If other people use this strategy, why not try the strategy. Because of this, we cannot stop learning. Thus, we create this PENA TV," the minister remarked.
PENA TV is expected to be able to encourage KPMs to improve their skills, so that their businesses can go up to the next level and expand their market target.
She explained that businesses should raise their level, as selling for the middle to low customer base may yield several transactions but also low profit.
There are several examples in which a product may produce 10-percent profit, but if it is sold to the upper-middle class customer base, then it can yield up to 100-percent profit, she noted.
During the period from 2022 to this day, the PENA program had reached 5,209 KPMs that are active recipients of the Hope Family Program (PKH) and Non-Cash Food Assistance (BPNT) Program.
PENA has been proven to be able to improve KPMs' income, so that they are able to get out of social aid membership.
In managing PENA, the ministry cannot work alone. The ministry works with strategic partners, such as businessmen, professionals from universities, business world, research and training center, social media, startups, the government, and NGOs.
Representatives from the Sampoerna Entrepreneurship Training Center (SETC), Daily Box, and MPM Honda attended the unveiling of PENA TV. The three parties had committed to helping the ministry in the efforts to develop PENA KPMs' businesses.
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Translator: Devi Nindy S R, Fadhli Ruhman
Editor: Azis Kurmala
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