"The Golden Week momentum was chosen to promote Indonesia, especially when the Japanese people are on holiday," Indonesian Ambassador to Japan and the Federated States of Micronesia Heri Akhmadi said here on Wednesday.
The promotion of Indonesia in Japan was carried out by integrating trade, tourism, cultural arts, and investment, he added.
On a separate occasion, the Trade Ministry's director general of national export development, Didi Sumedi, said that the Indonesia Fair is an in-store promotion campaign conducted at shopping centers in Japan.
Indonesia Fair features a variety of creative products such as fashion, accessories, and handicrafts, food and beverages, and eco-friendly products.
"This activity also aims to determine the response of end-consumers in Japan to Indonesian products," he said.
According to him, fashion and footwear products from Bandung, accessories and handicrafts from Bali, and halal F&B products, such as banana snacks from Lampung, are popular in Japan.
Two eco-friendly products were launched at the Indonesia Fair 2023— biodegradable plastic bags made from cassava and fashion products made with environment-friendly materials with their design adapted to the Japanese society's tastes.
The Indonesia Fair 2023 was carried out in collaboration with the Indonesian Embassy in Tokyo, the Trade Ministry, the Industry Ministry, and Bank Indonesia (Tokyo).
In addition to marketing Indonesian products to Japanese end-consumers, the event also promoted tourism and cultural arts.
The event was part of the Indonesia-Japan Friendship Day in Saitama, held to commemorate 65 years of diplomatic relations between Indonesia and Japan.
The Indonesia-Japan Friendship Day will be observed throughout 2023 from Hokkaido to Okinawa.
In 2022, the total trade between Indonesia and Japan reached US$42 billion.
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Translator: Maria C, Kenzu
Editor: Rahmad Nasution
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