Speaking during a webinar hosted by the Faculty of Communication at Esa Unggul University on Monday, Santoso underlined that soft power is a strategic and effective diplomatic tool aimed at fostering a positive image of the nation while reinforcing ties with other countries through dialogue and cooperation.
“Soft diplomacy aims to build a positive image, shape public opinion, and enhance international relations through cooperation and dialogue. Soft diplomacy is key to trade ties,” Santoso said, as quoted in a statement received in Jakarta.
The minister noted that communication challenges in diplomacy often arise, mainly due to gaps in the frames of reference and fields of experience of the parties involved.
On that note, he stressed that an adequate and effective approach to understanding the interests and spheres of influence of interlocutors is essential for successful diplomacy.
As an example, he highlighted that it took roughly a decade for Indonesia and the European Union to finally conclude negotiations on a comprehensive economic partnership agreement, noting that the EU represents the interests of 27 countries.
In contrast, he stated that Indonesia completed negotiations on a free trade agreement with the Eurasian Economic Union (EAEU) in only three years, as the EAEU consists of just five countries.
“Countries with major international influence can complete negotiations faster. Diplomacy is always about pursuing national interests while respecting foreign parties, which is not an easy undertaking,” the minister affirmed.
During the webinar, the Ministry of Trade symbolically signed a memorandum of understanding with Esa Unggul University to pave the way for cooperation in education, research, community service, and the application of science and technology.
Translator: Maria C, Tegar Nurfitra
Editor: Aditya Eko Sigit Wicaksono
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