“With these three focuses, Indonesia does not just offer destination, but also in-depth, sustainable tourism experiences with added value,” the ministry’s deputy of marketing, Ni Made Ayu Marthini, said upon being contacted here on Monday.
She noted that Indonesia has vast local culinary options, which attract both domestic and international tourists, therefore, it is consistently promoting food tourism.
Foods and beverages like rendang, sate, soto, and jamu can make tourism experiences more authentic, she said.
With more than 17 thousand islands, Indonesia also offers world-class marine tourism. She said that some destinations, such as Raja Ampat, Wakatobi, Labuan Bajo, and Thousand Islands, are ideal for diving, snorkeling, and liveaboard experiences.
In wellness tourism, Indonesia’s approach is traditional, focusing on the nature, culture, and spiritual triad. It goes beyond spa and yoga activities to cover traditional medicine, meditation, and local culture-based relaxation experiences, she added.
She then listed some challenges to building Indonesia’s tourism sector in terms of connectivity, promotion, as well as infrastructure and facilities.
Due to these challenges, Indonesia’s tourism sector is still trailing behind Thailand. Marthini then drew attention to Thailand’s integrated tourism industry.
“However, we are consistently pursuing many strategic measures to catch up to this, such as through collaboration with industry, strengthening promotion, and improvement of tourism human resources,” she informed.
The measures include co-branding with global partners and international promotion events, she said.
Her administration is also pushing for improving human resources, amenities, and sustainable tourism destination management.
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Translator: Hreeloita Dharma Shanti, Mecca Yumna
Editor: Aditya Eko Sigit Wicaksono
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