As industries undergo structural transformation and sustainability becomes a defining priority, market demand is becoming more diversified than ever. This evolution is driving a fundamental shift in innovation—from being primarily technology-led to being value and impact-driven and collaboration-focused. Material science, once centered solely on technical breakthroughs, is now a strategic enabler linking innovation and application, creating tangible value across industries.
“Diversified and rapidly evolving market demands are reshaping traditional industry models, propelling us toward an era of collaborative growth and value co-creation,” said Henry Liu, Vice President, Lubrizol Asia Pacific. “Asia-Pacific, with its diverse markets, fast-paced innovation, and rich application scenarios, offers fertile ground for material science breakthroughs.”
He further elaborated on Lubrizol’s innovation vision: “Lubrizol remains deeply committed to a strategy that combines global perspective with strong local engagement. With an open and agile mindset, we position ourselves as a co-creator within the innovation ecosystem—placing market needs at the core. By building a complete ‘R&D–manufacturing–co-creation’ loop, we aim to accelerate the transformation of ideas into tangible value, helping our partners achieve growth and breakthroughs across dynamic market cycles. Ultimately, our Asia-Pacific innovation centers serve as bridges—localizing global technologies while transforming regional insights into globally relevant solutions, realizing the value transformation from regional innovation to global application.”
Lubrizol recently launched its Southeast Asia Innovation Center in Singapore and unveiled a new office in Jakarta. It is also actively expanding local production capacity for medical-grade thermoplastic polyurethane (TPU) in Shanghai, further strengthening regional collaboration, innovation, and production capabilities.
Breakthrough Technologies Make Their Asia-Pacific Debut
The summit marked the regional debut of several pioneering technologies, underscoring Lubrizol’s commitment to improving lives and enabling sustainable progress through material innovation.
1. Advanced Additive Solutions for Next-Generation Mobility
Lubrizol introduced a comprehensive package of additive technologies designed to meet the demands of China VII regulations of commercial vehicles and the ongoing electrification requirement of passenger vehicles.
- Lubrizol® CV1150 heavy-duty diesel engine oil solution features a next-generation low-ash formulation that not only meets China VI standards but also anticipates China VII emission system protection needs. Certified under GB11122-2025 D1 specifications, it demonstrated outstanding durability and hardware protection in real-world field trial testing with 100,000-kilometer ODI, effectively minimizing critical parts’ wear and reducing diesel particulate filter (DPF) ash accumulation.
- Meanwhile, Lubrizol’s PV3610 platform additives, through innovative formulation design, meet the diverse lubrication needs of passenger vehicle engine oils. Specifically tailored for PHEV and extended-range electric vehicles, this solution achieves a better balance of requirements for high-temperature deposits, water emulsification, and fuel economy in low-viscosity oils by combining multiple new chemical components. This ensures the engine can operate stably and durably across various operating conditions in traditional internal combustion engines, hybrid vehicles, and extended-range electric vehicles.
- Lubrizol introduced a new waterborne acrylic emulsion designed for sustainable food packaging applications such as paper cups, bowls, and wrappers. The coating materials enabled by Lubrizol’s water-based technology are free from PFAS and polyethylene (PE) film, offer excellent oil and water resistance comparable to traditional materials and deliver low VOC, recyclability, biodegradability and repulpability. It also provides outstanding low-temperature heat-sealing performance.
- All products are locally produced and fully compliant with China GB9685, U.S. FDA, and EU No 10/20115 food contact regulations, helping brand owners achieve both environmental responsibility and high-performance standards.
- Lubrizol introduced Lectroglaze™, the industry’s first cosmetic active ingredient powered by electrogenic bacteria. With its prebiotic effect, it stimulates the skin microbiome production of bioelectricity, which neutralizes free radicals and helps prevent oxidative damage induced by UV light and aging.
- Clinical studies conducted by Lubrizol’s Barcelona and Shanghai Beauty Research Institutes demonstrated significant visible improvements after four weeks of use, including a 10.2% reduction in pore length and a 14.2% reduction in pore area, resulting in smoother, healthier-looking skin.
- Lubrizol debuted its novel grades of ESTANE® BCX TPU (thermoplastic polyurethane) for physical foam solutions. These brand new ESTANE® BCX AM and BCX HS TPU solutions, specially formulated for melt- and solid-state physical foaming processes, meet high-performance demands, enhancing production efficiency and promoting circularity.
- Depending on the foaming process used, midsoles made with the new ESTANE® BCX TPUs achieve properties such as densities down to 0.12 g/cm³ and vertical rebound up to 75%, demonstrating superior light weight, improved energy return and long-term performance stability. Lubrizol has established a Foam Application Center of Excellence in China and Korea to accelerate sustainable innovation across the footwear industry.
About The Lubrizol Corporation
Lubrizol, a Berkshire Hathaway company, is a science-based company whose specialty chemistry delivers sustainable solutions to advance mobility, improve well-being and enhance modern life. Every day, the innovators of Lubrizol strive to create extraordinary value for customers at the intersection of science, market needs and business success, driving discovery and creating breakthrough solutions that enhance life and make the world work better. Founded in 1928, Lubrizol has global reach and local presence, with more than 100 manufacturing facilities, sales and technical offices and more than 7,000 employees around the world. For more information, visit www.Lubrizol.com.
Contacts
Amanda Feng, Sr. Communications Manager, Amanda.Feng@Lubrizol.com
Source: The Lubrizol Corporation
Reporter: PR Wire
Editor: PR Wire
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