Indonesia’s creative economy has become a new engine of national growth, supported by rising investment, job creation, and policy backing under President Prabowo Subianto’s 2025 development plan, the creative economy minister said.
Creative Economy Minister Teuku Riefky Harsya said the sector has delivered tangible contributions to the national gross domestic product within the ministry’s first year of operations, according to a statement released in Jakarta on Saturday.
He said creative economy targets set in the 2025 National Medium-Term Development Plan (RPJMN) have been exceeded, reflecting stronger-than-expected performance across key indicators.
Investment Coordinating Board data showed creative economy investment reached Rp90.12 trillion, or 66 percent of the full-year target, in the first half of 2025, against a target range of Rp123.9 trillion to Rp136.3 trillion.
Statistics Indonesia recorded creative economy employment at 27.4 million workers, surpassing the RPJMN 2025 target of 25.55 million.
"Indonesia’s creative economy is not something that will become a growth engine. It already is one,” Riefky said.
He said Indonesia’s creative talent is rooted in strong cultural foundations and needs limited technological innovation to enable local creative players to scale up nationally and globally.
Riefky also outlined plans to expand financing through the People’s Business Credit (KUR) scheme for intellectual property-based creative industries in 2026, with a ceiling of Rp10 trillion.
The scheme would allow creative entrepreneurs to access loans ranging from Rp100 million to Rp500 million, using intellectual property as supporting collateral.
He made the remarks during a meeting with Coordinating Minister for Community Empowerment Muhaimin Iskandar during a working visit to the Creative Economy Ministry headquarters in Jakarta on Thursday.
Muhaimin said discussions also addressed budget constraints that continue to limit government intervention and said efforts would continue to secure broader funding to help local intellectual property scale nationally and expand globally.
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Translator: Sri Dewi Larasati, Martha Herlinawati Simanjuntak
Editor: Rahmad Nasution
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