Taipei (ANTARA News/CNA) - South Korea-based Samsung Electronics Co. expects its 2011 smartphone shipments in Taiwan to double from last year on the back of high-tier models running Google`s Android software, a company executive said Tuesday.

The world`s No. 2 handset maker launched a new version of its flagship smartphone Galaxy S, which will go on sale in Taiwan later
this month through Chunghwa Telecom Co. and Taiwan Mobile Co., the country`s top two telecom operators.

The 4.3-inch Galaxy S II, powered by Samsung`s own dual-core application processors, sold over one million units in South Korea since its global debut in May. It is seen as the driver of Samsung`s next growth in Taiwan against rivals like HTC Corp. and Nokia Corp., said Andy Tu, general manager of Samsung Taiwan`s mobile communication team.

"With the expectation to double our worldwide shipments of the Galaxy S II in 2011 from the previous version, we hope the new model will achieve the same goal in Taiwan this year," Tu said. He declined
to release any figures on the shipments.

As of April 2011, sales of the Galaxy S exceeded 14 million units globally since its launch in June of last year. The South Korean firm
claims the Galaxy S is the world`s second bestselling smartphone -- behind Apple`s iPhone 4.

Smartphones account for nearly 31 percent of Taiwan`s overall mobile phone market by unit share and about 64 percent by value share, according to a survey released by Samsung. In terms of Android-based models, they take 63 percent of Taiwan`s total smartphones by unit share and another 66 percent by value share.

Tu said Samsung will unveil new products using the Android and its home-grown Bada system in the second half of the year in Taiwan.

The company is eyeing to have the largest market share in Taiwan`s smartphone market by the end of 2011.

Currently the company`s market share in the country is less than 30 percent, he said.
(T.A045/H-AK)

Editor: Priyambodo RH
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