JAKARTA, Indonesia, Dec. 1 (ANTARA/PRNewswire-AsiaNet) --
Essilor, the world leader in ophthalmic optics, has launched Optifog, the first high performance and durable anti-fog eyeglass lens. This advanced technology efficiently and immediately repels fog on the lens, ensuring better vision and long-lasting relief from a common annoyance for eyeglass wearers.
A humoristic campaign involving consumers
In the wake of the recent worldwide launch of Optifog, Essilor Indonesia is participating in the worldwide buzz with the contest "Having a foggy moment? Not using Optifog yet?" This contest is meant at raising awareness on Optifog lenses' benefits and to support the buzz of Optifog's innovative viral marketing campaign, based on 3 humoristic videos to be found on Youtube http://www.youtube.com/optifoglenses and on optifog.com. These videos have already totalled more than 1 million views!
Running from December 2011 to January 2012, the Indonesian contest will reward the best ranked funny videos. Players just have to upload their "foggy moments videos" on Essilor's facebook page and motivate their friends to "like" their video. Prizes will be granted every week and month. Everyone can play, whether they already have Optifog lenses, to win significant discounts on Optifog lenses, for them or their family. The most "liked" and most creative, judged by Essilor, can also compete for 3 grand prizes : package tours to Europe, to Australia and Korea.
Fog: A Persistent Problem for Eyeglass Wearers
When wearing spectacles, fog on the lens can become an unexpected blindfold, greatly limiting vision. According to research carried out around the world, 75% of eyeglass wearers would welcome an anti-fog solution for improved comfort and vision in their daily life (at work, playing sports, in transport etc.) The number of people affected by such fog problems is currently estimated at 1.2 billion worldwide.
Fog on the lens is a commonplace phenomenon. Resulting from quick cold-to-hot temperature changes in humid environments, it can obstruct one's vision in many different situations. In Asia, spectacle wearers face fogging problems on a daily basis year round (for instance, when they leave an air-conditioned environment).
Fogging is also a problem for a large number of professional activities, particularly those that require the wearing of masks (in healthcare, for example) or protective equipment.
Optifog: An Efficient and Simple-to-Use Technology
Through its unique technology, Optifog provides long lasting and efficient fog-free vision. To activate Optifog lenses, eyeglass wearers apply a drop of Optifog Activator on each side of the lens and gently wipe the surface with a microfiber cloth in order to coat the entire surface.Their vision becomes perfectly fog-free up to one week
Optifog is suitable for individuals with all types of vision correction needs, and can be adapted according to different styles, fashion and personal taste: both clear and tinted lenses are available, in different types of materials, and with the option of polarized or Transitions lenses.
Essilor, A Driving Force in Eyeglass Innovation
A breakthrough technology that aims to improve eyeglass wearers' everyday lives, Optifog reflects Essilor's leadership in innovation. With three Innovation and Technology Centers and 550 researchers around the world developing the lenses of the future, and with an investment of 150 million euros each year, Essilor keeps innovation at the heart of its strategy to drive growth.
Illustrations available at:
http://www.optifog.com/EN/PRESS-ROOM/Pages/PressRoom.aspx
Orma(R), Varilux, Crizal(R), Xperio(R) and OPTIFOG(TM) are registered trademarks of Essilor International.
Transitions is a trademark of Transitions Optical Inc
SOURCE: Essilor
CONTACT:
http://www.Essilor.com
Editor: PR Wire
Copyright © ANTARA 2011
