Jakarta (ANTARA News) - Media observer Parni Hadi called on people working in the media industry to implement prophetic journalism based on the Prophet Muhammad`s behavior.

"Muhammad was always honest in his words and also wise and responsible in doing his duties as a leader. In his da`wah he always combines words and deeds, he always does what he preaches," Parni said here on Wednesday at the 2nd International Conference on Islamic Media.

Parni said Muslim journalists needed to actuate prophetic journalism by means of practicing the four excellent traits of the Prophet Muhammad, namely siddiq (revealing the truth), Tabligh (disseminating truth in educative ways), Amanah (reliable) and Fathonah (wise).

"By reflecting the Prophet`s four character traits, journalists and content providers will show dignity, devotion, tolerance, mutual understanding, mutual respect, non violence and tender loving care in their reports, features and commentaries," Parni said.

However, Parni said prophetic journalism would be most effective if conditions such as freedom of expression, independence, justice and global peace prevailed.

The 2nd International Conference on Islamic Media was opened last December 12 and runs until Dec 16. The event is participated in by 400 people comprising media practitioners, academics, communication experts and media representatives from 40 countries.(*)

Editor: Heru Purwanto
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