Honda controls 71 pct of scooter market

Jakarta (ANTARA News) - PT Astra Honda Motor (AHM) controlled 70.9 percent of the country`s scooter market in the first quarter of 2013 by booking a sale of 870,874 units, a manager of AHM said.

"Honda`s domination of scooter market is closely related to its design, features, strong machine and fuel efficient consumption. This is proof of consumers` trust for Honda`s scooter product," Deputy General Manager, Sales Division, of AHM Thomas Wijaya, said in a press statement here on Sunday.

Data at the Indonesian Motorcycle Industry Association (AISI) indicated that the total sales of scooters in the first quarter of 2013 were recorded at 1,228,963 units, up 16.6 percent compared with those in the January - March 2012.

The growth of Honda scooter sales was high where in the first semester of 2012 the total sales were only 649,794 units but it drastically increased by 34 percent in the same period in 2013.

The biggest contributors to the Honda scooter sales were the BeAT Series and Vario Series. AHM succeeded in raising its Vario Series to 49.6 percent from 232,059 in the first quarter of 2012 to 347,122 in the same quarter in 2013.

Honda BeAT Series also underwent a growth of 44.3 percent from 314,263 in the first quarter of 2012 to 453,623 in the corresponding period in 2013.

Honda Scoopy reached a sale of 41,499 units, Honda Spacy Series 27,660 and scooter premium Honda PCX 970 units.

In this period, AHM recorded a sale of 1,209,059 units, up 14 percent compared with the same period last year which stood at 1,063,695.

The sales growth of Honda far exceeded the growth of the national market at two percent from 1,931,677 in the first quarter of 2012 to 1,960,850 in the corresponding period in 2013.

In the moped motorbike segment, Honda controlled 60.3 percent of the market after successfully sold 253,898 of moped motorbikes, particularly the Honda Revo Series totaling 91,291 units, Honda Blade 43,170 and Honda Supra Series 119,437 units.

In the sports motorbike segment, Honda sold 84,287 units in the first quarter of 2013, up 79.1 percent from 47,072 in the same period last year.

Honda Sports motorbike type controlled 27.1 percent of the market ceiling, up slightly from the sales in the previous year which was 19.9 percent.

The number of sold Honda Verza was 25,067 units and Honda CB150R StreetFire 38,031 units. These two types contributed 74.8 percent to Honda`s total sport motorbike sales.

The sales for the MegaPro type reached 14,297 units, Tiger 3,035 units,CS1 6 units sports premium CBR series 3,851 units.

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