NEW YORK, Oct. 30, 2013 (ANTARA/PRNewswire) -- Coty Inc. (NYSE: COTY) and Prada Group (HKSE: Prada, 1913) announced today the formation of an exclusive partnership to create, develop and distribute a signature line of fragrances under the Miu Miu name. Following its successful results as a luxury fashion brand, the partnership marks Miu Miu's first entree into the world of prestige fragrances.
Created in 1993, Miu Miu – the other vision of Miuccia Prada on fashion – is a brand with a strong personality, provocative and sensual as well as free-spirited and avant-garde. During the years, Miu Miu has evolved into one of the leading high-fashion brands in the world, targeting sophisticated women, receptive to new trends and ideas and inspired to explore and experiment in their fashion choices.
Coty has a proven reputation for faithfully translating the core values of highly selective and sophisticated designer brands into successful fragrance businesses while maintaining great respect for the brands' DNA and the utmost attention to quality.
"The agreement with Coty, an internationally recognized reference in the luxury fragrance market, marks a major step forward in Miu Miu's development plan," said Patrizio Bertelli, CEO, Prada Group. "I am therefore sure that, leveraging on Coty's know-how and Miu Miu's strong identity, this partnership will be a worldwide success of mutual satisfaction to both companies."
"Miu Miu is one of the most refined and respected luxury houses in the world and one of the fastest growing global brands in the whole fashion industry," said Michele Scannavini, CEO, Coty Inc. "It is an exciting opportunity for Coty to build a worldwide fragrance business for Miu Miu and also to further build our own market share in the prestige fragrance market."
The Miu Miu fragrance line is expected to debut in 2015.
About Coty Inc.
Coty is a leading global beauty company with net revenues of $4.6 billion for the fiscal year ended June 30, 2013. Founded in Paris in 1904, Coty is a pure play beauty company with a portfolio of well-known fragrances, color cosmetics and skin & body care products sold in over 130 countries and territories. Coty's product offerings include such global brands as Balenciaga, Bottega Veneta, Calvin Klein, Chloe and Marc Jacobs.
For additional information about Coty Inc., please visit www.coty.com.
About Miu Miu
The Miu Miu brand, created in 1993, embodies style and sensuality. It is sophisticated yet nonchalant. The Miu Miu style has a strong identity, is creative and possesses an independent spirit. Miu Miu is part of the Prada Group, one of the world leaders in the luxury goods sector where it operates also with the Prada, Church's and Car Shoe brands in the design, production and distribution of luxury handbags, leather goods, footwear, apparel and accessories. Its products are sold in 70 countries worldwide through a network that included 491 directly operated stores (DOS) as of July 31, 2013, and a select network of luxury department stores, independent retailers and franchise stores.
Editor: PR Wire
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