SINGAPORE, May 14, 2014 (ANTARA/PRNewswire) -- ZALORA (http://www.zalora.com), Asia's leading online fashion destination, has announced its partnership with award-winning virtual clothes fitting solution, Virtusize. The online fitting solution will make it even easier for customers to select the right size and fit of clothing before making a purchase.

As of today Virtusize is available on a wide range of ZALORA's leading brands including ZALORA's private label, EZRA by ZALORA. The solution will be available for ZALORA customers in Singapore, Malaysia, Vietnam, Thailand, Philippines, Indonesia and Hong Kong. Shoppers can access the fitting tool by clicking 'Fit Visualiser' next to the size selector.

Virtusize's 2D garment comparison solution illustrates the difference in size and fit of clothes online. The tool lets online shopper's compare garments they want to buy with garments they already own, by overlaying the silhouettes of the two.

Better fit-guidance is the number one request from online shoppers and over half of all returned garments are caused by poor fit or wrong size. By taking away the uncertainty surrounding fit online, Virtusize helps retailers to lower returns, improve the shopping experience, build loyalty and increase sales.

Michele Ferrario, Regional Managing Director, ZALORA: "Offering the best shopping experience for our customers is at the heart of our business. With Fit-Visualiser we are able to offer our customers an added layer of confidence when it comes to selecting a product. The Fit Visualiser function is already widely available across our private label Ezra by Zalora, as well as other leading brands. We plan to continue the roll out across our full range in the coming months."

Andreas Olausson, Regional Manager APAC Virtusize: "Partnering with Southeast Asia's leading online fashion retailers is an important step for taking virtual fitting to Asia's booming e-commerce markets. We now look forward to further developing our offer at Zalora, and continuing our work on behalf of both businesses and consumers by establishing an international standard for understanding size and fit of clothes sold online."

Media Contact:
Jaime Desilva, Head of Communications at ZALORA
Mobile: +65-8121-5223
Email: jaime.desilva@zalora.com

For more information, visit ZALORA.com

Offering up to 100-day free returns, speedy deliveries as fast as 3 hours in some markets, free delivery over a certain spend, and multiple payment methods including cash-on-delivery, ZALORA is the online shopping destination with endless fashion possibilities.

SOURCE ZALORA

Editor: PR Wire
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