COLUMBUS, Ohio and JAKARTA, Indonesia, June 26, 2014 (ANTARA/PRNewswire) -- Astute Solutions, a global provider of customer experience and social relationship management solutions, and OTI International, a leading transformation management and technology consulting firm headquartered in Indonesia, will partner to bring the Astute SRM social media monitoring tool to Indonesia.
With the partnership, Astute Solutions and OTI will deliver clients richer, omni-channel access to capturing their customers' entire consumer journey, whether it is happening on social media, on the web or a mobile platform. The partnership combines Astute Solutions technology and OTI's professional consulting to offer unparalleled insights and knowledge of the local market.
The Astute SRM social media monitoring product is simple to use with a lightweight technology footprint, and uses patented technology to uncover the sentiment and emotion behind customers' social posts. Astute SRM allows for competitive analysis, and monitors threats to your brand based on company, industry or product keywords. This allows organisations to identify the root causes of problems, changes in customer preferences, and opportunities where customer needs are not being metâ€â€all in real-time.
"As our economy continues to develop, and mobile devices become ubiquitous, reputation management becomes crucial," said Naresh Makhijani, CEO of OTI. "The reputation of a brand can both add and subtract tangible market value, and even alter the credibility of government and public figures."
Jonathan Kidd, Astute Solutions partnership manager, Asia Pacific, welcomed OTI as a strategic partner.
"With the 29 years of international experience that Naresh brings, plus his expertise in current IT trends, he will offer invaluable knowledge and professionalism to clients who want to learn more about what their customers are saying."
Launch Details
The two companies will begin their relationship by co-hosting a number of customer briefings at the end of June -“ focusing on the importance of how to use social media as a critical tool in reputation management, for both financial services and other industries.
About Astute Solutions:
Astute Solutions' customer relationship management, knowledge management and social CRM solutions support the strategies of customer-centric companies around the world. Astute's award-winning technologies, recognized in both the Gartner Magic Quadrantâ„¢, and the Forrester Waveâ„¢, remove the operational barriers to service excellence, enabling consistent, accurate, and complete discovery and service experiences. Through automation, simplified access to information, agent guidance, and end-to-end voice of the customer reporting; organizations establish a framework for exceptional multi-channel service delivery. Across industries, they are equipped to create business value from customer insight, quickly achieving ROI. Companies partner with Astute Solutions to improve enterprise processes, reduce costs, increase sales, and strengthen relationships. They earn the loyalty of empowered customers through differentiated service experiences and market-driven innovations. For more information visit www.astutesolutions.com.
About OTI Indonesia:
OTI is a management & technology consulting firm headquartered in Indonesia with sister companies in Singapore and India. OTI specializes in helping organizations to transform themselves and their performance.
For more on Social Relationship Management read our expert blogs:
Customer Rage - Can you Handle it?
http://www.astutesolutions.com/astute-solutions-asia-pacific-blog/asia-pacific/asia-pac-blog/2014/02/customer-rage-can-you-handle-it
Struggling to See the Social Media Wood for the Trees?
http://www.astutesolutions.com/astute-solutions-asia-pacific-blog/asia-pacific/asia-pac-blog/2014/03/struggling-to-see-the-social-media-wood-for-the-trees
Why Financial Institutions Need to Bank on Social to Save Their Reputation
http://www.astutesolutions.com/astute-solutions-asia-pacific-blog/asia-pacific/asia-pac-blog/2014/03/why-financial-institutions-need-to-bank-on-social-to-save-their-reputation
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