"Next month, we will hold a business meeting with a number of Indonesian workers in Taipei, Taiwan, to introduce local trademarks to the international market through a franchise business," he stated.
According to Sukandar, Indonesian workers are no longer associated with domestic servants. They are also professionals who work as teachers, office employees, and small businesspersons who could potentially become franchise entrepreneurs overseas.
"There are some 500 Indonesian workers in Taipei. We hope they will be interested in the franchise business for some of the brands we offer," he noted.
Some Indonesian brands that will be brought to Taipei are Es Teller 77 and Joyo Cup, which are famous for their beverage menus. Food brands that will be brought to Taipei are Donat (Doughnut) Double Date, Kebab Baba Rafi, Bakmi Batavia, and Bakmi Naga. The other two brands are noodle specialists.
"We think the workers abroad would make excellent franchise business investors (to help us enter) the international market. They often start to think about investing in the country in which they work, and a franchise business could be considered an alternative investment," Sukandar said.
ASEAN Economic Community initiatives are scheduled to be implemented in 2015.
"If they want to take their business to Indonesia, they do not need any permission to do so," he added.
Taipei is not the first city to be considered by the AFI for expanding the franchise network of Indonesian brands. Previously, Singapore and Malaysia were both considered satisfactory markets for these brands.
"In the near future, we will go to Hong Kong as a lot of Indonesians are working there. In addition, the salary is quite high," Sukandar noted.