SINGAPORE, Oct 16, 2014 - (ANTARA) - PubMatic, Inc., the programmatic advertising platform company for leading publishers, announced it has been exclusively selected as the strategic programmatic partner across the APAC region by digital sports content company PERFORM. The partnership will enable PERFORM to develop a multi-screen programmatic trading strategy across its premium brands, including: Goal.com, English Premier League, MLB, and the Football Federation of Australia. PERFORM will also leverage the PubMatic One Platform to manage private marketplace (PMP) rules-based buying on desktop with the potential to add mobile and video advertising in future.
"By the end of this year eMarketer estimates digital ad spend across APAC will increase to almost $40 billion," said James Peel, Director Sales, Asia Pacific PERFORM. "When looking for a partner to help us capitalise on that growth, we wanted an organisation that is best placed to meet our growing programmatic needs.
"PubMatic's unique focus on the publisher, providing deep insights into buying patterns and trends, allowing dynamic creation and adjustment of PMP buying strategy and its multi-screen capabilities together with their strong regional presence, made them the obvious choice."
The exclusive partnership involves the management of PERFORM's inventory across nine key markets including: Australia, India, China, Japan, Korea, Singapore, Malaysia, Indonesia and Thailand. PERFORM will utilise PubMatic's Private Marketplace, Yield Optimisation and Video real-time bidding services to drive tangible ROI and monetise its premium publishers' digital assets in a brand safe, non-competitive environment.
"The trading of digital media programmatically is explosive; real-time bidding-based display ad spend is set to grow over 57% across APAC in 2014[1]. PERFORM's commitment to programmatic trading is confirmed by this unique partnership," said Jason Barnes, Vice President Asia-Pacific at PubMatic. "PERFORM is an innovative, forward-thinking digital content leader and we are excited by this pan-APAC partnership."
This announcement follows PubMatic's continued expansion across APAC including the opening of its Singapore office in July, appointment of Yosuke Maekawa as Country Manager, Japan, partnership with Multi Channel Network in Australia and expansion in India.
[1] IDC, "Real-Time Bidding in the United Stated and Worldwide, 2010-2017", 2013
About PubMatic
PubMatic, Inc. operates a proprietary technology platform that powers the programmatic advertising strategy of leading publishers and premium brands. Its innovative solutions help content providers drive the highest value for their digital media assets and provide consumers with a more personalized advertising experience across display, mobile and video. PubMatic's One Platform, proprietary technology and advanced mobile capabilities are utilized by a global roster of comScore publishers. Pioneering online auctions for the buying and selling of media through Real-Time Bidding (RTB) and Private Marketplace (PMP), the company also works with hundreds of advertising partners. Ranked by Deloitte as one of the fastest growing companies in the US Internet sector in both 2012 and 2013, PubMatic has offices worldwide with headquarters in Redwood City, California. www.pubmatic.com
About PERFORM
PERFORM Group PLC is a FTSE 250 listed business and the world's leading digital sports content group. Through unrivalled global content collection, production and distribution capabilities PERFORM creates digital products that drive traffic, engagement and revenues for over 2,600 of the world's leading media and betting companies and enable brands to engage with over 180 million sports fans every month. www.performgroup.com
Media contacts:
Mital Goel
Corporate Communications Manager, EMEA & APAC | PubMatic
Mital.Goel@PubMatic.com
M: +447947461250
Amy De Groot
APAC Marketing Manager | PERFORM GROUP
Amy.DeGroot@performgroup.com
M: +6590105179
Editor: PR Wire
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