The PG Connects conference is one of the most authoritative events in the global mobile gaming industry. By 2014, it has already been held for some ten years. The high level of professionalism and the avant-garde ambiance of PG Connects are very much a testament to the influence that the event has across the gaming industry and the attention that it draws from industry insiders.
At the conference, Mr. Xiao delivered a speech entitled "From East to West: Perfect World's Dawn -- to Win in China's Mobile Gaming Market", during which he elaborated on the concept of the fusion of eastern and western cultures in mobile gaming. He said, "China's mobile gaming market is in need of high-quality products to keep its appeal to users, and win-win cooperation is the new topic around east-west fusion."
Mr. Xiao talked about the philosophy of development that the game developer has been following since its foray into the mobile gaming market. Since its inception in 2004, the company's mission has been to develop high-quality game titles in-house and to promote Chinese culture. Perfect World has established a solid presence in the mobile gaming market since 2013. "Return of the Condor Heroes," "Dawn of the Immortals," "CrossGate Mobile" and "Touch" are just a few of the games developed and promoted by the game developer. This small selection of games is enough to demonstrate the variety of styles and themes that are representative of the creativity of its developers, who are also adept at adapting its offerings to the cultural characteristics and interests of gamers in the regions into which it plans to expand. Besides the localization, the game developer puts pronounced focus on the fusion of eastern and western cultures in an effort to build and communicate an image of an Eastern culture welcomed by gamers worldwide while absorbing the cultural traditions and innovative ideas of the West. This forward thinking allows gaming to serve as a bridge, contributing to what is hoped to become a general fusion and development of eastern and western cultures.
Reporter: PR Wire
Editor: PR Wire
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