Lumata has launched a new product 'Expression Target' under its Expression suite of products to unlock the advertising potential of Telco customer data. With this self-service solution, advertisers or ad agencies can target a Telco's opted-in subscriber base for marketing initiatives such as driving footfall, raising awareness and acquiring customers.
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The solution aims to deliver personalised, secure and targeted advertising at the click of a button for advertisers, while maintaining 100% privacy of all PII (personally identifiable information) about subscribers. Targeting variables include age, gender, location, device types, usage behaviour, purchasing power and lifestyle preferences, making this a powerful acquisition channel.
'Expression Target' opens a new revenue stream for a Telco and positions the Telco as a key player in the mobile advertising ecosystem. With a decade of experience in mobile advertising, Lumata is uniquely placed to support a Telco in the journey of data monetisation through advertising.
Adhish Kulkarni, Head of Products and CMO, Lumata, said, "It's a win-win for both advertisers and Telcos who are seeking new revenue streams in the face of stagnant or declining growth of traditional voice and messaging products. Advertisers have a huge opportunity to target opted-in Telco customers while allowing the Telco to maintain customer anonymity and data privacy."
About Lumata
Lumata is the leading global provider of real-time customer lifecycle management, advertising, and data monetisation software and services. We provide operators, brands and advertisers with the tools and marketing expertise to unlock the value in their data.
Lumata's CLM solutions are powered by the Expression Platform, which globally reaches over 250 million consumers per year. Expression uniquely integrates predictive analytics, campaign management and offer optimisation modules in a single interface, enabling marketers to rapidly configure, deploy and analyse their CLM activities.
Lumata was formed in November 2011 and is backed by Francisco Partners, a leading technology focused private equity firm. For further information on Lumata, please visit http://www.lumata.com
For any media queries please contact:
Rajdeep Singh (Senior Marketing Manager)
Rajdeep.singh@lumatagroup.com
Lumata
Source: Lumata
Reporter: PR Wire
Editor: PR Wire
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