The unique opportunity for pedestrians to marvel the Christmas lights while enjoying a whole host of Christmas-themed activities such as festive performances, larger than life games and great giveaways, took place on 5 December. The Pedestrian Night initiative is organised by Orchard Road Business Association (ORBA) and supported by Singapore Tourism Board (STB) and takes place every first Saturday of the month. The event sees Orchard Road closed to vehicular access and opened to pedestrians who enjoy walking on the Great Street itself. In addition to special street-level programming, the buzz along the iconic shopping belt extends to shopping malls along Orchard Road as they organise various special promotions and activities during Pedestrian Night.
Those who missed the opportunity to stroll right under the magical Christmas lights can still enjoy the visual feast on Orchard Road until 3 January 2016.
The monthly Pedestrian Night on Orchard Road is currently ongoing until February 2016.
About Orchard Road Business Association
Founded in 1998, Orchard Road Business Association (ORBA) is the Place Manager of Orchard Road, representing the interests and welfare of businesses operating along Orchard Road. ORBA's mission is to preserve, promote, improve, and facilitate business through events, business development, marketing and promotion.
ORBA organises high-profile events such as "Christmas on A Great Street", "Fashion Steps Out", "Rev-Up @ Orchard", and "Pedestrian Night" to attract visitors and tourists to Orchard Road. Its annual award-winning "Christmas on A Great Street" marks the start of the year-end festive season in Singapore, illuminating the city's foremost shopping and entertainment district with sparkling lights and colour.
Membership in ORBA is open to Orchard Road stakeholders, as well as non-stakeholders who have an affiliation to lifestyle business along Orchard Road. There are more than 100 members in the Association, including the owners and management of shopping malls, departmental stores, leading retailers, hotels, and restaurants.
ORBA operates under the auspices of the Singapore Tourism Board with its administration entrusted to an Executive Committee (EXCO) comprising some of Orchard Road's key stakeholders. The EXCO is headed by Mr Mark Shaw, Executive Vice-President of Shaw Organisation, as Chairman. For more information, please visit www.orchardroad.org or www.facebook.com/orchardroad.sg.
For media enquiries, please contact:
Ms Sheryl Tan
Ninemer Public Relations P L
Tel: +65 6534 9909
Mob: +65 9061 2203
Email: sheryltan@ninemer.com
Ms Lee Ling Ling
Ninemer Public Relations P L
Tel: +65 6534 9939
Mob: +65 9647 8917
Email: leelingling@ninemer.com
Reporter: PR Wire
Editor: PR Wire
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