London (ANTARA) - The level of interest among Europeans in tours for meetings, incentives, conventions and exhibitions (MICE) was quite high at the International Meeting Exhibition (IMEX) 2019 held recently at the Frankfurt Messe, Germany.

Vice Consul at the Indonesian Consulate General in Frankfurt, Germany, Dimas Wisudawan told Antara London on Monday (May 27) that IMEX was one of the biggest "business-to-business" MICE exhibitions in the world.

In the meantime, Tourism Ministry's Deputy Assistant of Marketing for the European Region Agustini Rahayu believes Indonesia's participation in IMEX will bolster its position as a destination for holding international-level meetings in Southeast Asia.

Indonesia's participation, under the Tourism Ministry's coordination, presents 16 Indonesian Pavilion stand partner companies engaged in the hotel, accommodation, resort, convention center/venue, and destination management cooperation sectors and a stand of independent participants.

This is part of the efforts to achieve the target of two million MICE visitors to Indonesia, she remarked.

The IMEX exhibition is a vital global promotional event in the MICE industry. Over 3,500 exhibitors from 160 countries attended the 2019 exhibition, with overseas visitors estimated at over 14,500.

Several exhibitors from Indonesia and potential buyers from different countries met at the networking dinner.

Indonesian Consul General of Frankfurt Toferry Primanda Soetikno highlighted the need for the MICE industry to take precautionary measures against the slowdown in economic growth that impacts the demand for MICE.

Soetikno pointed to the high interest among buyers from Germany and various nations, including the United States, Australia, and Russia, for MICE packages offered at the Indonesian pavilion.

The Indonesian Pavilion showcased the "Wonderful Indonesia" brand and its activities during the exhibition featuring sellers meet buyers, group presentations, media interviews and hospitality corners, as well as networking dinners held at the Frankfurt Maritime Hotel.


Translator: Zeynita Gibbons/Bambang Purwan
Editor: Fardah Assegaf
Copyright © ANTARA 2019