-- Attracting people from overseas as a leading destination of Tokyo, Japan --
TOKYO--(Antara/BUSINESS WIRE)-- MORI Building DIGITAL ART MUSEUM: teamLab Borderless, a museum jointly operated by Mori Building Co., Ltd, a leading urban landscape developer, and teamLab, a world-leading digital art collective -- announced that it celebrated its one year anniversary on June 21.
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The museum was created based on the concept of borderless, experiential exhibits that interact physically with visitors and enable visitors to interact with each other in unique ways, leaving them with a sense of awe and deeply emotional impressions. Its first year, the museum attracted some 2.3 million visitors from more than 160 countries, similar to other leading museums in Japan including Tokyo National Museum and 21st Century Museum of Contemporary Art, Kanazawa*1. In addition, about half of the 2.3 million visitors have come from overseas*2, and according to a questionnaire survey conducted by the museum, it has revealed that almost 50% of these overseas visitors come to Japan for the main purpose of visiting the museum*3.
Moreover, as a leading destination of Tokyo in Japan, the museum has invigorated its surrounding waterfront area. Since the launch of the museum, Aomi Station on the Yurikamome Line, the nearest rail station, has welcomed 50% more visitors, and VenusFort, an adjacent retail complex, has reported its visitation has increased by 20% compared to the last year.
*1 Sogo Unicom Co., Ltd. Monthly Leisure Industry material (Sep. Issue) “the ranking of total number of visitors in leisure facilities”, Sep. 3rd, 2018
*2 Based on the ticket-purchasing data on the museum’s official web page.
(Survey Period: Feb. 16th, 2019--Jun. 7th, 2019)
*3 Museum visitor survey (survey period: Oct. 25th, 2018--Nov. 2nd, 2018)
About half of 2.3 million visitors have come from overseas
Visitors to the museum totaled approximately 2.3 million in the first year, of which 50% were from overseas, accounting for more than 160 countries or 80% of all countries worldwide. The greatest number of visitors came from the United States, followed by Australia and China, evidence that the museum attracted visitors from far, not just nearby countries. Also, according to a questionnaire survey conducted by the museum, it has revealed that almost half of these overseas visitors come to Japan for the main purpose of visiting the museum.
The number of 2.3 million visitors matches to other leading museums in Japan, including Tokyo National Museum and 21st Century Museum of Contemporary Art, Kanazawa. When the museum opened, advanced tickets were sold out for the following three months, and lines of more than 100 visitors are still forming prior to opening time on weekdays and holidays alike.
Contributing to create Tokyo’s waterfront vibrancy by art & culture
Since the launch of the museum, visitors to Tokyo’s waterfront area including Odaiba have greatly increased. Aomi Station on the Yurikamome Line, the rail station nearest to the museum, has seen passengers’ increase by 50%, and visitors to VenusFort, an adjacent retail facility, has enjoyed a 20% increase in visitors. The museum has also greatly broadened the scope of customers, helping to stimulate retail activity along the entire waterfront.
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Mori Building Co., Ltd.
Source: MORI Building DIGITAL ART MUSEUM: teamLab Borderless