Beijing Tong Ren Tang, CHAI LI WON, CoCo, Heinz, IKEA, LEGO®, Netflix, Neutrogena®, Spotify, and Yakult were honoured as Global Tier award recipients.
Regional Tier winners included Aramex (United Arab Emirates); Elkjøp (Norway); H&M (Sweden); Lancôme (France); Naturgy (Spain); Optical 88 (Hong Kong); LuLu (United Arab Emirates); Isetan (Japan); and ZALORA (Singapore).
Indonesian brands stole the show with nine brands awarded in the National Tier; Ancol Dreamland (Entertainment – Theme Parks), Bango (Soy Sauce), BlueBird (Travel & Leisure – Transportation), Cinema XXI (Entertainment – Cinemas), Frank & co. (Jewellery), PLN (Energy – Power), Sinar Mas Land (Property Developer), TELKOMSEL (Telecommunications – Mobile) and Tropicana Slim (Sweeteners).
Winners are uniquely judged through three streams: brand valuation, consumer market research, and public online voting. Seventy percent of the scoring process comes from consumer votes. There can only be one winner in each category per country.
“This is a celebration of the continuous efforts that is vital to building outstanding brands. These brands have established strong brand recall, top-of-mind awareness and trust among their consumers,” said Richard Rowles, Chairman of the World Branding Forum.
“A good brand needs to offer a meaningful experience to their customers, while remaining relevant and distinctive. The world is full of brands, but a truly exceptional brand has to ensure that people know what they stand for. Brands that win show that they have set the standard for what is expected of other brands to be at the top of their game,” said Julian Andersen, Managing Director, World Branding Forum.
Now in its sixth year, the awards are organised by the World Branding Forum, a global non-profit organisation dedicated to advancing branding standards. It organises and sponsors a range of educational programmes. The Forum also publishes branding news on its website that reaches a global audience of over 34.4 million.
The event was hosted by Jemma Forte, presenter for ITV, BBC1, BB2 and Channel 4. For more information and the full list of winners, visit awards.brandingforum.org.
About the World Branding Forum
The World Branding Forum (WBF) is a registered global non-profit organisation. Its aims and activities are to raise the standards in branding for the good of the industry as well as consumers. The WBF produces, manages and supports a wide range of programmes covering research, development, education, recognition, networking and outreach. For more information, visit brandingforum.org.
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Source: World Branding Awards