A 35-percent increase occurred after its soft launch in August 2019, and it rose further to 74 percent in the first semester of 2020. It means that iPangananDotCom registered an almost 50-percent growth
Jakarta (ANTARA) - The State Logistics Agency (Bulog) pointed to a 74-percent hike in online selling of rice during the first semester of 2020 through its marketplace iPangananDotCom since the launch in August 2019.

Bulog's Commercial Director, Mansur, stated here on Tuesday that people, especially those in Jakarta, are enthusiastic about purchasing basic necessities through iPanganan.com, particularly after the capital city imposed large-scale social restrictions (PSBB) followed by some other regions across the nation.

"A 35-percent increase occurred after its soft launch in August 2019, and it rose further to 74 percent in the first semester of 2020. It means that iPangananDotCom registered an almost 50-percent growth," Mansur stated.

Bulog's online marketplace was established in partnership with e-commerce firm Shopee Indonesia. Since early this year, the services are also available to consumers in Medan in North Sumatra, Bandung in West Java, Semarang in Central Java, Yogyakarta, Surabaya in East Java, and Makassar in South Sulawesi.

Mansur noted that the enforcement of PSBB had resulted in people migrating to online services to meet their basic requirements.

Various brands of medium and premium rice as well as specialty fortified rice are among best sellers at the marketplace.

In addition to rice, Bulog also sells other food products, such as vegetable oil, wheat flour, and sugar, at the marketplace.
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Translator: Mentari DG, Sri Haryati
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