Through the launch of #MelajuBersamaGojek, I hope the digitization of MSMEs will continue to push to reach 10 million MSMEs go digital by the end of this year, as targeted by the government
Jakarta (ANTARA) - Indonesian super app Gojek offers end-to-end solutions to boost MSMEs digitalization, including its smart keyboard dashboard application Selly.

Selly, which helps businesses optimize sales by targeting potential customers and managing customer service, has provided support to several MSME players in the Gojek ecosystem, including Lona Ikawati, owner of Moss.Ars online shop.

“I sell Muslim fashion (products through the) online store @Moss.Ars on Instagram social media (app), and have been using Selly for the last two years as my reliable assistant in managing online stores,” said Lona in Jakarta on Thursday.

Through Selly's keyboard, Lona can use the auto-text feature to reply to messages, check shipping charges, and send automatic invoices to customers.

“I can also order direct delivery services in one application. This makes it very easy for me, especially when I am receiving many orders at the same time. In the past, all these functions were managed by several assistants. But now, one assistant can manage everything through one application, so work has become easier and more relaxed. Since I started using Selly, I am able to serve on average about 250 customers a week a lot faster. I can also set a business strategy according to the sales report on Selly's dashboard," she said.

Selly App is one of the many digital solutions under Gojek’s #MelajuBersamaGojek (Go Forward with Gojek) initiative launched on Monday as an inclusive and comprehensive solution for MSMEs to help them go digital.

According to Gojek, #MelajuBersamaGojek will help MSMEs to digitize their daily operations, from marketing, ordering, payment, shipping, to administration.

This initiative was marked by the release of www.melajubersamagojek.com website, which can be accessed by MSMEs of all types.

Deputy for Human Resources Development at the Ministry of Cooperatives & Small and Medium Enterprises, Arif Rahman Hakim, said that by joining digital platforms such as Gojek, MSME players are expected to quickly adapt to the changed business environment in wake of COVID-19.

Currently there is only 13 percent, or the equivalent of 8 million, MSME players that are connected to the digital world.

“Through the launch of #MelajuBersamaGojek, I hope the digitization of MSMEs will continue to push to reach 10 million MSMEs go digital by the end of this year, as targeted by the government. More and more comprehensive solutions will be provided for the advancement of Indonesian MSMEs in the future," Arif Rahman stated.

Besides Selly, other digital solutions offered by Gojek include MidTrans Payment Link, a comprehensive payment service for online businesses; GoBiz, an all-in-one app for online business management; Moka, online cashier application and cashless payment tool; GoSend, GoBox, GoPay, GoFood, and GoShop.

Gojek co-CEO, Andre Soelistyo, said, "It is very important for conventional MSMEs to transform into digital businesses so that they can adapt according to changes in consumer behavior, who are now using more digital platforms to meet all their needs."

Gojek's support for MSMEs does not stop with digital solutions. Gojek also supports MSMEs through training programs and capacity building, such as Gojek Wirausaha, Go-Nusantara, Komunitas Laris Manis GoSend, and Komunitas Partner GoFood (KompaG).

Andre revealed that in the last four months, 120,000 new MSMEs have joined the Gojek ecosystem to sustain their business amidst these challenging times.

Research from the Demographic Institute at the Faculty of Economics and Business, University of Indonesia (LD FEB UI), has found that 94 percent of MSMEs who went digital and joined the Gojek ecosystem in the midst of the pandemic were micro-businesses, and nearly half (43 percent) were beginner entrepreneurs.

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Reporter: Azis Kurmala
Editor: Gusti Nur Cahya Aryani
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