Safety is one of the factors that hinders the cultivation of just development in Indonesia, especially for womenJakarta (ANTARA) - Technology start-up company Gojek was declared winner in the Community and Industry Engagement category of the UN Women 2020 Asia-Pacific Women Empowerment Principles (WEPs) Awards.
"Safety is one of the factors that hinders the cultivation of just development in Indonesia, especially for women," Gojek's Chief Corporate Affairs, Nila Marita, noted in a statement received here, Saturday.
"To this end, Gojek is partaking in establishing a culture of safety at public spaces in order to ensure that everyone, including women, feels safe to travel and work," she affirmed.
As the national-level winner, Gojek will represent Indonesia at the Asia-Pacific level award, scheduled to be held in Bangkok, Thailand, on December 15.
Gojek is also the only technology company in the online transportation service sector to have won first place in the awards.
The company was awarded for its Women #SafeWithGojek initiative, focused on creating a culture of safety at public spaces while concurrently elevating safety standards for digital platforms, especially online-based transportation.
Winners were selected by an independent panel of judges comprising various experts on gender equality in business. According to the judges, Gojek was able to demonstrate transformational steps to ensure safety in mobility and access to public spaces for women, deemed crucial for ensuring equal access to economic opportunities, education, and services.
The company is also viewed as being able to precisely identify gender issues and create comprehensive solutions, ranging from visuals, technology, socialization, training, to direct assistance, and business products adapted for female users.
"This victory is very worth giving to Gojek, taking into account the various initiatives taken by Gojek, especially to ensure the safety of women in the public space," UN Women Representative for Indonesia and Liaison to ASEAN Jamshed Kazi stated.
"We look forward to the continued focus and commitment of Gojek in advancing gender equality within and outside the organization in order to improve women's leadership and economic empowerment, as well as prevention of violence against women and all genders, which are the key to the Women Empowerment Principles," Kazi explained.
Through the technology pillar, Gojek ensures the safety of customers and female driver partners while they are using the application. By utilizing artificial intelligence technology, coupled with operations by a digital security team, Gojek SHIELD strives to ensure safety right from the start of the trip, during travel, and at the time of emergencies.
The next pillar is protection and education. Two major initiatives, as a manifestation of this commitment, were marked by the launch of the Safe Zone with Gojek and active bystander training with Hollaback! Jakarta, for GoRide and GoCar partners.
The event was organized by WeEmpowerAsia, a UN Women Program funded by and in collaboration with the European Union. This award is part of the 10th anniversary of the Women Empowerment Principles and the founding of UN Women.
The award ceremony was held virtually, with attendees comprising Indonesian Minister of Finance Sri Mulyani Indrawati, Head of the European Union Delegation to Indonesia Vincent Piket, UN Indonesia Resident Coordinator Valerie Julliand, and UN Women Indonesia Representative and Liaison to ASEAN Jamshed Kazi.
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