ITS, MarkPlus Institute unveil technomarketing program

ITS, MarkPlus Institute unveil technomarketing program

The 'MMT in TechnoMarketing, The Brand New MMT 1.5 Years with Internship Program' was announced during the 'Marketeers Goes to Campus Episode 24' on Saturday (September 18, 2021). (ANTARA/Maria Cicilia Galuh/FR)

Jakarta (ANTARA) - The Sepuluh Nopember Institute of Technology (ITS) and MarkPlus Institute will jointly launch a technomarketing program next year, ITS Dean Prof. I Nyoman Pujawan has informed.

Registrations for the 'MMT in TechnoMarketing, The Brand New MMT 1.5 Years with Internship Program' will open in November this year, he said.

"TechnoMarketing is one of the programs that will be launched in February 2022, but the registration will be open starting from November 2021," Pujawan informed during the 'Marketeers Goes to Campus Episode 24' webinar on Saturday.

The program will pioneer technomarketing, which involves the adoption of technology in marketing, in Indonesia, he said adding, it is a study program that the country needs to develop its human resources.

According to Pujawan, marketing is inseparable from technology for advancing humanity.

"This program will focus on recruiting fresh graduates from various study programs. We are very open if a bachelor engineering student would like to learn marketing; it will be an extraordinary combination," he explained.

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The unveiling of the technomarketing program will be attended by the Vice Governor of East Java, Emil Elistianto, he disclosed. Combining marketing with technology will help develop the economic competitiveness of Indonesia, he said.

The combination of these two knowledge areas will create more interesting, applicable technology, he added.

It would also be compelling to observe how technology can be utilized and developed within a practical framework, as well as how an understanding of marketing can drive technology, he added.

Meanwhile, Dean and CEO of MarkPlus Institute, Dr. Jacky Mussry, expressed his gratitude over the realization of the technomarketing Program.

The program will last three semesters and offer a total of 36 course credits, and three of them will be reserved for the internship program, which will be mentored by the Father of Indonesia's Marketing, Hermawan Kartajaya, he informed.

For the 2022 session, the program will only accept 80 participants, he added.

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