The Central Bureau of Statistics data reveals that there are job opportunities that are currently open, and those have been created by MSMEsMedan,North Sumatra (ANTARA) - Tourism and Creative Economy Minister Sandiaga Uno has believed that micro, small and medium enterprises (MSMEs) have a great opportunity to grow again now that COVID-19 infections have subsided.
"The Central Bureau of Statistics data reveals that there are job opportunities that are currently open, and those have been created by MSMEs," Uno said here on Monday.
The minister delivered the statement during the Indonesian Creative Word Development event, Creative Economy Actors Workshop, organized by the Creative Economy Infrastructure Directorate, Deputy for Destination and Infrastructure Development, Tourism and Creative Economy Ministry (Tourism and Creative Economy Agency).
At least 35 MSMEs attended the events, which showcased several products ranging from coffee, herbal medicines, tauco, martabak, chips, to anchovies.
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In the midst of the COVID-19 pandemic, all entrepreneurs, particularly MSMEs, must be more creative, especially in promoting and marketing their products, Minister Uno said.
"The Indonesian Creative Word Development Event and the Creative Economy Actors Workshop are expected to further encourage MSMEs to increase their product marketing," he remarked.
The government has continued to conduct programs to assist MSMEs during the pandemic, which have included the provision of stimulus to enterprises, he pointed out.
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He cited the Proudly Made in Indonesia (BBI) stimulus as an example of the assistance that could be utilized by MSMEs.
The Proudly Made in Indonesia stimulus is a part of the Proudly Made in Indonesia National Movement. The stimulus was disbursed by the government to boost sales of national creative products and creative economy players in the fashion, craft, and culinary sub-sectors on digital platforms, Uno said.
Deputy Governor of North Sumatra, Musa Rajekshah, said the ministry's programs helped MSMEs under his administrations.
MSMEs in North Sumatra still need strong support from the government to be able to grow for the better, he added.
Strong support is particularly needed in areas that are far from urban areas, such as Nias, where information technology is not so well-developed, Rajekshah said.
"The potential of MSMEs in North Sumatra is still quite large, but also still needs strong support," he remarked.
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Translator: Evalisa Siregar, Mecca Yumna
Editor: Fardah Assegaf
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