BPOM supplies jamu, thematic cosmetic products in tourism destinations

BPOM supplies jamu, thematic cosmetic products in tourism destinations

Food and Drug Supervisory Agency (BPOM) Head Penny K. Lukito during the online International Wellness Tourism Conference & Festival on Friday (August 5, 2022). (ANTARA/Andi Firdaus/FR)

Jakarta (ANTARA) - The Food and Drug Supervisory Agency (BPOM) supports the development of wellness tourism by supplying Indonesian traditional herbal medicine (jamu) and thematic cosmetic products in tourism destinations.

The agency is preparing to supply traditional herbal medicine and cosmetic products in Yogyakarta that will be expanded to various other regions, BPOM's Head, Penny K. Lukito, noted during the online International Wellness Tourism Conference & Festival on Friday.

The activity is conducted in three regions -- Solo (Central Java), Yogyakarta, and Bali -- to support the Ministry of Tourism and Creative Economy's efforts to develop wellness tourism.

The agency provides assistance and facilities for the development of jamu, herbal medicine, and cosmetics products that are globally competitive through pentahelix collaboration with businessmen and the public.

Various efforts are made by related ministries and institutions to encourage the utilization of phytopharmaca in formal health services, Lukito noted.

These efforts are also undertaken, so that more traditional medicine products are utilized as quality and competitive wellness products, she affirmed.

Responding to this demand and opportunity, the agency actively assists to bolster the capacity of micro, small, and medium enterprises (MSMEs) to raise the quality of products to be of international standard.

The efforts undertaken include providing licensing convenience through the simplification of requirement and registration acceleration procedure.

"We also provide assistance for jamu entrepreneurs concerning hygiene and sanitation as well as produce quality jamu and bolster the people's economy," she remarked.

According to Lukita, the agency also holds various Adoptive Parent programs from the major industry to improve the quality of traditional medicine and small traders of the traditional herbal medicines.

"BPOM drives the creative economy and (facilitates) the public through cross-sectoral support, whether it comes from the central and regional governments, as well as the private sector," she remarked.

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