The promotional campaign is expected to increase the international community’s awareness of Indonesia and strengthen Indonesia's branding as the main tourist destination and the producer of quality creative economic productsJakarta (ANTARA) - Indonesia is using the 2022 FIFA World Cup in Qatar to promote national tourism and creative economy, Minister of Tourism and Creative Economy Sandiaga Uno has said.
"We hope the FIFA World Cup will be successful and full of opportunities and collaboration potentials between our two countries. We will prepare our creative economy products and promote them to the world," he added during his visit to Doha, Qatar, according to a statement issued on Saturday.
He said the ministry has put together tourism promotion materials on Indonesia's five super-priority tourism destinations—Lake Toba, Borobudur, Mandalika, Labuan Bajo, and Likupang—in English and Arabic.
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The tourism promotion campaign is being conducted via an outdoor medium (digital out-of-home advertising) at three strategic points close to the World Cup stadiums at Lusail Gateways, The Torch, and Al Amiri Interchange, as well as through bus advertising, with the number of viewers estimated at 2.3 million, the minister informed.
"The promotional campaign is expected to increase the international community’s awareness of Indonesia and strengthen Indonesia's branding as the main tourist destination and the producer of quality creative economic products," Uno said.
During his visit to Qatar, the minister held business meetings with Qatar Airways, Qatar Investment Authority, Power International Holding, and Middle Eastern travel agents and tour operators. Uno also met with the Indonesian diaspora and students in Doha.
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He expressed the hope that the business meetings in Qatar would help attract international investors and relevant stakeholders to invest in Indonesia's tourism and creative economy sectors and collaborate with business partners to create 4.4 million new jobs in the sector by 2024.
The minister said he is also keen to see the Indonesian diaspora bolster the potential of Indonesia's creative economy and culinary products, thereby helping achieve Indonesia Spice Up the World program’s targets.
"The Indonesia Spice Up the World program targets 4 thousand of Indonesian restaurants abroad and the increase of Indonesian spices export value to US$2 billion by 2024," Uno added.
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Translator: M Baqir Idrus A, Nabil Ihsan
Editor: Fardah Assegaf
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