Surabaya, East Java (ANTARA) - Governor of East Java Khofifah Indar Parawansa is encouraging efforts to expand the market of micro, small, and medium enterprises (MSMEs) in a bid to boost post-pandemic economic recovery in the province.

"So far, efforts have been made to expand East Java's MSME market, even reaching the overseas segment. However, there are still many opportunities and potential that can be maximized," she said during a meeting with representatives of ride-hailing firm Grab Indonesia at Grahadi State Building here on Tuesday.

According to her, joint efforts to seek processes that can give wider market access to MSMEs must be pursued.

The former Social Affairs Minister emphasized that post-pandemic economic recovery requires synergy among all parties. Each element can take a role, according to their respective expertise and field, she said.

"Our export opportunities are big. However, we need strengthening so that they (MSMEs) do not just sell but can also market and develop overseas," she added.

The provincial government of East Java has cooperated with Bank Indonesia to set up the Curation House for MSME players, which is aimed at achieving the standardization of product quality so that products made by MSMEs can be exported.

"This is essential because we can educate and invite the community to be smarter in trading. We convey to MSME players that exports are easy, not complicated, to make them have a progressive mindset and be more enthusiastic," she said.

According to the governor, Grab Indonesia is in one of the business sectors that have a big role in bridging MSME access to bigger markets.

She even noted that the insight data of Grab Indonesia can be used as a basis for the development of MSMEs in East Java.

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Translator: Abdul Hakim, Raka Adji
Editor: Azis Kurmala
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