The IndoStar program is currently open for businessmen and is entering the Open Call stage.
IndoStar is expected to expedite the increase in the number of Indonesian restaurants overseas, Tourism and Creative Economy Minister Sandiaga Salahudin Uno noted through his statement on Saturday.
This is also undertaken to strengthen the image of Indonesian culinary arts known as the Mother of Spices, he remarked while opening the IndoStar program.
Indonesia should be able to present restaurants with foods unique to the country overseas through good branding and management, he affirmed.
With this, Indonesia can be known, through its processed foods and spices, to citizens around the world.
IndoStar was unveiled on Friday in a hybrid format from Hong Kong, and 40 micro, small and medium enterprises (MSMEs) owned by the Indonesian diaspora in Hong Kong participated online.
Indonesian restaurant owners in other countries also participated online.
In the IndoStar reporting, Industry and Investment Deputy at the Ministry Rizki Handayani highlighted that a problem encountered by Indonesian restaurant owners in developing their business was the fact that they were not visible and bankable.
Several factors affecting this include the fact that not many entrepreneurs understand financial literacy and can adapt to digital development to drive their businesses.
"Thus, the ministry's industry and investment deputy executes its duty and function to facilitate guidance and assistance for Indonesian restaurant owners, so that their businesses can grow through the IndoStar program," Handayani remarked.
Financing Access Director at the Ministry Anggara Hayun Anujuprana noted that IndoStar will be the first platform for the development of Indonesian restaurant business to overseas.
In future, chosen entrepreneurs will be trained and assisted, so that they can receive financing from potential investors.
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Translator: Livia K, Fadhli Ruhman
Editor: Rahmad Nasution
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