Denpasar, Bali (ANTARA) - The Bali provincial government is aiming to expand the export market share of Balinese products in ASEAN region, considering their huge potential and the relaxed post-COVID situation.

"In the last five years, the increase in exports of Bali products to ASEAN countries reached 11.75 percent on average," the head of international trade at the province's Industry and Trade Office, Ni Wayan Lestari, said here on Saturday.

Several efforts have been made to boost the market share of Balinese products, including trade promotion targeting potential countries and also countries that have connected to the Southeast Asian export market.

The Bali provincial government's efforts have included fostering and empowering business players to increase the competitiveness of export-oriented products to meet ASEAN market needs.

Besides the volume and trade value, Bali is also seeking to expand the exports of products, such as horticultural and fishery products, that enjoy the largest market share.

In 2022, the three ASEAN countries with the largest share of exports from Bali were Thailand (US$11.6 million), Vietnam (US$5.78 million), and the Philippines (US$2.15 million), Lestari noted.

Based on the certificate of origin (SKA) data, the value of Bali's total exports to ASEAN rose to US$23.25 million in 2022 from US$10.9 million in 2021.

Meanwhile, Head of Statistics Indonesia (BPS) in Bali Hanif Yahya said that Balinese products have great potential to be absorbed by the ASEAN market because the culture is not much different.

"Many Balinese products are desired by the ASEAN community. This has become one of Bali's export magnets," he added.

BPS Bali has reported that the realization of Bali's export value in ASEAN in 2022 reached US$104.3 million, a significant increase compared to US$31 million in 2021.

The most exported products from Bali were fish, shrimp, shellfish, clothing, accessories, jewelry, gems, wood, and wooden products.

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Translator: Dewa W, Kenzu
Editor: Rahmad Nasution
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