Jakarta (ANTARA) - Minister of Communication and Informatics Budi Arie Setiadi has encouraged broadcasters to adopt the latest digital technologies, such as artificial intelligence (AI).

He made the statement at the 90th National Broadcasting Day (Harsiarnas) event in Bintan, Riau Islands, on Saturday.

Setiadi said that AI has the potential to revolutionize content creation, audience engagement, and advertising technology.

However, he also acknowledged that AI could create new challenges, such as job loss and ethical problems.

"Therefore, it is important for all stakeholders in the broadcasting industry to study the impact of technological development on the broadcasting industry in the future," he said.

Setiadi also assessed that the broadcasting industry in Indonesia has the ability to adapt to the ongoing technological dynamics.

He pointed to the prediction that television advertising revenue in Indonesia will grow by 10.3 percent in 2023, with a value of US$1.4 billion.

"This is real evidence that people in the broadcasting industry are very adaptive in dealing with the dynamics and challenges that are developing very rapidly," he said.

Setiadi hoped that the implementation of the 90th Harsiarnas commemoration events from August 10 to 13 could boost motivation to catch up with neighboring countries.

"Riau Islands is adjacent to Singapore, which is indeed more advanced, so we have to catch up," he said.

He noted that one of the ways to catch up is by improving the quality of broadcasting content, both on television and radio.

He expressed belief that this can be easily achieved since Indonesia has a strong culture. However, he emphasized that efforts are needed to package it into more interesting content.

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Translator: Fathur Rochman, Raka Adji
Editor: Anton Santoso
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