According to the minister, an increasing number of consumers are focusing on high-quality products that are processed sustainably using the latest technology, which can contribute to such a trend of consumption and demand.
"This makes the potential for premium products very broad, supported by the biodiversity that Indonesia has," he said in Jakarta on Monday.
He explained that premium products can be measured using certain parameters, such as aroma, taste, standards, and special provisions.
Thus, a cycle of quality products can be created by involving various parties, starting from farmers as providers of raw materials, distributors, roasters, baristas, and consumers.
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Director general of agro industry at the Ministry of Industry, Putu Juli Ardika, said that to encourage consumption and market demand for premium processed food and beverage products made from coffee, cocoa, fruit, tea, and milk, he will hold a Specialty Indonesia business matching event from August 5–8, 2024, at the ministry's office in Jakarta.
The event, which is being attended by 44 food and beverage industry companies, aims to encourage the development of special products by bringing together business actors and buyers, as well as attracting the interest of the wider community.
"This activity is a manifestation of our commitment to carrying out import substitution, dominating the domestic market, developing export potential, and encouraging the development of specialty products," he said.
In the first quarter of 2024, the food and beverage sector contributed 39.91 percent to the gross domestic product (GDP) of the non-oil and gas industry, and 6.97 percent to the national GDP.
The sector recorded 5.87 percent annual growth.
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Translator: Ahmad Muzdaffar F./Yashinta Difa P.
Editor: Yuni Arisandy Sinaga
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