The ministry's Director of Domestic Tourism Marketing, Dwi Marhen Yono, said here on Sunday that the collaboration aims to support the Proud to Travel in Indonesia (BBWI) program which has a target of 1.25 billion-1.5 billion domestic tourist trips in 2024.
It is also expected to increase sales of tourism village tour packages and optimize digital marketing of tourism villages.
This collaboration also has a goal to increase people's interest in traveling to destinations in the country, especially tourism villages, and contribute to the national economy.
There were some marketing activities carried out under the cooperation, such as the famtrip in the Borobudur Super Priority Tourism Destination and the promotion of village tour packages through the "Ayo ke Desa" program.
The famtrip activity in the Borobudur area was held on August 27-29, 2024. Content creators, media, tour operators, and travel agents participated in this famtrip.
The participants also carried out activities in the Borobudur Trail of Civilization (BToC).
This activity was expected to increase the synergy of all stakeholders in the development and marketing of Borobudur as a super-priority tourism destination.
Minister of Tourism and Creative Economy, Sandiaga Uno, when visiting the Les Tourism Village in Buleleng, Bali, on Saturday (August 31), said that tourism villages will keep supporting national economic development in the future.
"Tourism villages have become our mainstay. Building villages is our way to maintain Indonesia's greatness, because it is not that Indonesia builds villages, but villages that build Indonesia," Uno said as quoted from the ministry's press release.
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Translator: Benardy F, Kenzu
Editor: Azis Kurmala
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