Inaugural SFA International Sporting Events concludes, with more than 35,000 SFA Expo visitors and over 40,000 Riyadh Marathon participants

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The SFA Expo attracted 35,359 visitors, with interactive sports zones, fitness classes, health exhibits, and engaging panel discussions, and a B2B lounge for industry professionals. The Primal Race functional fitness competition on February 7 was another major attraction.

The 2025 Riyadh Marathon saw 40,494 participants from 131 countries, an impressive jump from 20,000 runners in 2024. It was organized in partnership with the Ministry of Sport, the Saudi Arabian Olympic & Paralympic Committee, the Saudi Arabian Athletic Federation, and Amanat AlRiyadh.

Four races took place: the full marathon (42km), half marathon (21km), 10km race, and a family-friendly 4km run. A significant proportion of participants, 67%, were Saudi nationals, reflecting the growing enthusiasm for sports in the Kingdom. Also, 40% were female.

The top male and female finishers in the elite marathon categories received US$30,000 each, with additional prizes for second and third. Winners in the half marathon elite race also won cash prizes, with US$5,000 for first place.

Saudi Awwal Bank (SAB) was the presenting partner for the marathon, with ASICS, Tawuniya, Aquafina and Gatorade as strategic partners for both events. Medical support at the SFA Expo was provided by Dr. Sulaiman Al Habib Medical Services Group (HMG), with Ford, Calo, JP Morgan, Centrum, KAFD, Kayanee, and Joe & the Juice all marathon supporting partners. Official partners of the marathon included Kudu, MDLBEAST Radio, and BAE Systems, with Kayanee and Delta Sports the official partners of SFA Expo, and SPIMACO and Huawei official partners of both. JAX District was a venue partner for SFA Expo.

The SFA looks forward to building on this success in future editions, continuing to inspire the Kingdom’s residents and visitors to lead healthier, more active lives.

The Saudi Sports for All Federation (SFA), a proactive community sport and wellness organization founded to promote a healthy lifestyle in the Kingdom of Saudi Arabia, aims to provide access to opportunities for all members of society to practice physical activity. Partnering with government organizations, sports delivery bodies, sports federations, and the wider public and private sector to achieve its goals, the SFA focuses on increasing physical activity and health and wellness metrics across the country. Physical activity is achieved by advancing four strategic priorities: education; community and volunteering; fitness and wellbeing; and campaigns and promotion. The SFA does this by designing and deploying recreational sports programs tailored for women, men, youth, the elderly, and persons with disabilities across Saudi Arabia.

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Malek Abdelrahman

mabdelrahman@apcoworldwide.com